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5 myths to avoid when marketing for associations

MultiBriefs

Advertising is the only marketing method you need Newspaper, magazine, and television advertisements have their place in association marketing, but it's a mistake to rely on them exclusively. The truth is that Facebook, Twitter, LinkedIn, and other social networks are highly effective platforms for promoting B2B associations.

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Unlocking Growth Potential: The Benefits of Working with a Marketing Agency

ISAE

Access A Wealth Of Resources The best marketing agencies have access to all the latest tools and technologies that can help make campaigns more effective. Putting together a magazine for your small business can boost engagement and create a strong connection with your customers.

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Tips for Marketing (Online Courses) To Your Association Members  

Forj

Planning and effective execution of marketing concepts for services, such as online courses, requires a different approach to be successful. Tips for Marketing to Association Members. Online marketing and social media definitely has its place in the marketing world, and is in fact the “go-to” strategy for most businesses today.

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ASAE Reveals 2020 Gold Circle Awards Winners

AssociationChat

The Gold Circle Awards committee voted to introduce this new category to address the segment of work associations execute that are not full marketing or communication campaigns such as, apps, blogs, podcasts, or social media. E-Magazine. National Association of Independent Life Brokerage Agencies; Perspectives Magazine.

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What’s That Sound? How to Build Buzz Around Your Annual Meeting

Associations Now

Social media is a great way to build excitement about your event—but don’t lose sight of these other tried-and-true marketing methods. If you are of a certain age, you can remember when social media didn’t exist. Tout segmented programming via email. ” Send a splashy direct mail piece.

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Best of the Web: July 2013

Association Adviser

Using social media is about more than promoting yourself and your brand—It’s about building connections & nurturing them over time. Which Tactics Work Best for Email Marketing? eMarketer recently ranked the most effective email tactics. Best of the Web. 5 Ways to Thank Community. Shanna Mallon. Socialmouths.

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The Start of Something Good: The Welcome Email

Association Briefings

Your initial welcome email should put their possible remorse to bed. For those that haven’t, it means “fear of missing out,” a term coined by marketing strategist Dr. Dan Herman in 1996. And that’s what your welcome email should convey. Instead of “surprising” a new member, get them excited about it in the welcome email.