Email Marketing Member Engagement Project Recruitment 
Reid All About it
JANUARY 26, 2024
I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.
Reid All About it
APRIL 12, 2024
Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. More info/register. More info/register.
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Membersuite
OCTOBER 21, 2022
You don’t want to get too deep into your AMS project before learning you’ll have to budget for additional software and manage another vendor relationship. Analyze customers’ historical journeys so you can see what turns some of them into members. Uncover the behavior of people who spend the most money at your association.
Reid All About it
APRIL 30, 2021
I think one had an AMS, CMS, and LMS project on the horizon. I’ll refer them to this post from MemberSuite which advises what you need to do before this monster project begins. How to Ask the Right Questions to Improve Your Content and Drive Member Engagement. Host: Marketing General Inc. Quick hits. CAE credits.
Higher Logic
JANUARY 27, 2020
With a community of over 5 million users worldwide, Shana has worked to launch and grow a community composed of online communities, in-person events, social media, content creation, email marketing, and customer support. Marjorie’s current role: Manager, Online Communities at the Project Management Institute (PMI).
Reid All About it
MAY 19, 2023
She talked about elevating engagement, including what’s going on in members’ heads during the six stages of member engagement. Quick hits Improve responsiveness to your emails by implementing these four principles. Gino Silva-Payne, Email Meter ) For goodness’ sakes, do not use your credit card with Venmo.
Reid All About it
JUNE 2, 2017
Presenters: Joy Brown,project manager, American College of Radiology. 2017 Key Performance Benchmarks: Email vs. Automation. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. 1 CAE credit. More info/register. Host: ASAE.
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