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8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

Businesses can tap into this potential with a mobile app for their events. Meeting and conference attendees increasingly expect ways to engage organizers, presenters, and each other – from the moment they register until months after the event. Mobile Event Apps: No Laptop? Disseminate event information with real-time updates.

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Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. Some organizations choose to build their communities via social media platforms like Facebook or LinkedIn because they’re free and easy to get started.

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Experiments in Social Media

Guilt by Association

So we’ve decided to experiment with some social media tools for one of the Massachusetts Medical Society’s more popular and effective advocacy events. We have usually solicited them by letter, e-mail and newsletter. So we set up a Facebook group , Twitter feed , and a blog category for the event.

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4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

Think of how social media networks allow advertisers to choose who they’d like to show their ad to based on demographics, interests, engagement. In a year, the ad space in their online community daily digest emails, weekly e-newsletters, and discussion pages brought in nearly $14,000 in additional revenue.

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Is Now the Right Time to Add a Student Membership Category?

Associations Now

The Massachusetts Society of CPAs recently asked this question before it launched a free student membership category tailored to rising high school juniors and seniors considering careers in the accounting profession. “We MSCPA found early success with a dedicated student newsletter focusing on career development and networking.

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Coronavirus Updates for Association and Events Professionals – What You Need to Know

AssociationChat

While I am no longer updating this list daily, I will continue to update this list with helpful links to news and resources I’ve found that could impact how association and events professionals make decisions as we look to the horizon. What Events Are Going Ahead Despite the Pandemic?

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Daily #COVID19 Updates for Association and Events Professionals – What You Need to Know

AssociationChat

With almost daily announcements of conference and event cancellations mounting due to fears surrounding the coronavirus SARS-CoV-2 (that can develop into the deadly COVID-19 ), many association executives are wondering if their own conferences, special events, and Board meetings are safe.