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4 Ways to Optimize Your Association's Sponsorship Program

ISAE

For example, you might set a goal to raise $10,000 in sponsorship revenue for your convention and work directly with the sponsors to create a strategy for achieving both of your shared goals. For example, you can leverage solutions like these to improve efficiency, sourcing, and outcomes: Event management.

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Repair Association Backs Farmers Seeking to Unlock Tractor Software

Associations Now

The issue: A farmer who purchases a tractor gets a key to the engine, but its software—a critical component in modern-day tractors, for example, is self-steering through GPS—stays behind a proprietary lock. Andy Goodman of the Iowa-Nebraska Equipment Dealers Association is on the other side of the tractor debate.

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Did You Know? It’s Business As Usual For Associations’ Advocacy Activity

Association Adviser

But associations, whose missions often ring with echoes of bringing stability and long-term improvements to an industry, seem to be quietly observing and humming along as usual. Furthermore, the types of relationships needed to successfully influence positive change for an industry take time to build.

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Newsjacking Offers Opportunities for Associations

SCD Group

The weekend Wall Street Journal highlights a different example of newsjacking of the Oscar’s. This year, for example, Nebraska (the movie) star and Oscar nominee Bruce Dern received the best actor award and spoke at the “geezers dinner.” Perhaps it should be called event-jacking? Does your association have an awards program?

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Happy 100th to the Car Wash! How One Association Is Celebrating

Associations Now

Born in Detroit in 1914, the “automobile laundry” has evolved into a global industry with more than 150,000 retail car washes around the world, according to ICA, which is marking the industry’s centennial by sponsoring a number of celebrations and activities. “We But those are all soft ROI.

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Drone Journalism: Media Groups Raise First Amendment Concerns

Associations Now

The rise of unmanned vehicles to generate journalism is an exciting development for the media industry—but one that flies in the face of Federal Aviation Administration (FAA) regulations. ” Recent examples: But in several cases, journalists have forged ahead. “Anyone who wants to fly an aircraft—manned or unmanned—in U.S.