Membership Marketing

OCTOBER 20, 2011

It has been my observation that the demand for membership renewals is fairly inelastic of price. For example, 82% of organizations that raised dues by between 1% and 10% reported renewal rates of 70% or better after the increase. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. Tony Rossell.

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

JUNE 5, 2012

Deploy Market Penetration Pricing – Price is one of the four P’s of marketing., To grow the number of new members at a rapid rate, a sharp decrease in the price can be effective. For example, lowing prices or reaching new markets can potentially negatively impact renewal rates. in Alexandria, Virginia.

Recruiting 40

Recruiting Recruitment Price Survey 40

Membership Marketing

OCTOBER 21, 2011

It is a good example to show to people who argue that membership is no longer a viable go to market strategy. Prices will go from $50 to $55 for Gold Star members and $100 to $110 for Executive Members. in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Case Study 40

Case Study Marketing Price Survey 40

Membership Marketing

NOVEMBER 15, 2010

For example, when I was at GRC, I hired a consultant whom we were paying very nicely on a monthly retainer. In my mind, for example, a consultant has to be willing to be fired, to walk away. in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Tony Rossell.

Price 40

Price Survey Recruiting Recruitment 40

Membership Marketing

APRIL 10, 2012

For example, if an association had an annual conference or trade show, what proportion of the members attended? The 23% of members who attend the annual meeting is likely to include some (and perhaps a great many) of the people who attend a seminar or participate in social media. in Alexandria, Virginia. My Background.

Products 40

Products Survey Social Media Price 40

Membership Marketing

SEPTEMBER 13, 2010

Where do the most members come from at an acceptable price? For example, social media can be fun and it can produce a good membership ROI, but if it takes up time that could be spent on more productive media, then it may not be the best investment. in Alexandria, Virginia. price testing. (5).

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

NOVEMBER 14, 2011

Here is an example of one tip from the book. in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? price testing. (5). Social Media. (5). Social Networking. (6). The title is, Customers Love ‘Em or Lose ‘Em. “ Tip No.

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

NOVEMBER 1, 2010

Here is one example of offering whitepapers or an email subscription to visitors of a website. Last year, I wrote a post titled, More Marketing Channels Available for Membership Recruitment (9/13/10) that looked at this issue of media overload. For example, I truly enjoy blogging. in Alexandria, Virginia. My Background.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

JULY 20, 2011

For example, it probably would not be practical to create hundreds of versions of a monthly print magazine, but you might create two versions to serve some natural split in your membership like students and professionals, owners and operators, manufacturers and distributors. What examples do you have of successful segmentation programs?

Marketing 40

Marketing Price Survey Tools 40

Membership Marketing

FEBRUARY 24, 2012

For example, when tracking renewal rates by each state, we see variations in renewals by up to 50 points (90 percent for the top state compared to 40 percent for the bottom state). in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? price testing. (5).

Tips 40

Tips Marketing Price Survey 40

Membership Marketing

DECEMBER 29, 2010

Offe ring a tiered membership with lower and higher priced options – I have commented in the past on the benefits of developing a tiered (or multi-level) membership product. As an example from the retail world, “many restaurants find that the second-most-expensive bottle of wine is very popular—and so is the second-cheapest.

Tips 40

Tips How To Marketing Price 40

Membership Marketing

FEBRUARY 5, 2010

For example, 20,000 New Member Input /.25 Here are three examples of how you can project your future membership. in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? price testing. (5). Social Media. (5). Social Networking. (6).

How To 40

How To Analysis Price Survey 40

Membership Marketing

AUGUST 10, 2010

Channels – In some social media that I monitor, I hear the question posed, “should I move my renewal efforts from mail to email?” For example, staff renewal phone calls, fax, and peer member contacts were positive indicators for renewals with the groups that used these channels. in Alexandria, Virginia.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 23, 2010

In January, for example, all of the renewals might be sent out in a yellow envelope. in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? price testing. (5). Social Media. (5). Social Networking. (6). Subscribe through Your Reader.

Tips 40

Tips Marketing Sample Price 40

Membership Marketing

APRIL 22, 2011

For example, the use of somewhat newer online marketing channels is taken advantage of by a minority of membership organizations. in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? price testing. (5). Social Media. (5). Social Networking. (6).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

MARCH 22, 2010

Can you please email an example of a renewal invoice to me at cbrazil972@yahoo.com? Hello Tony, I would love a copy of the example invoice as well. Hi Tony, Could you please send me your example. Please send me the example as well. in Alexandria, Virginia. Pricing Your Product, Service, or Membership.

Marketing 40

Marketing Sample Price Survey 40

Membership Marketing

SEPTEMBER 3, 2010

I can speak from a personal example here. in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? price testing. (5). Social Media. (5). Social Networking. (6). I am a long term member of ASAE. Subscribe through Your Reader. My Background.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JANUARY 29, 2010

As an example, just in the area of membership recruitment, testing and then analyzing data can commonly improve performance as follows: • List tests – Can impact response by 500 percent. in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Let"s Talk!

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 27, 2010

• Pricing and offer – Psychological price points are for real. As a rule of thumb, a price ending in a “7” or “9” will generate more orders and dollars. You can test price points by offering a special acquisition dues discount to new members. in Alexandria, Virginia.

Recruiting 40

Recruiting Recruitment Marketing Price 40

Membership Marketing

MARCH 5, 2010

If an organization has a large potential market and a low dues rate, for example, the force free trial may be far too expensive to deploy. in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? price testing. (5). Social Media. (5). Let"s Talk!

Price 40

Price Marketing Cost Survey 40

Membership Marketing

APRIL 23, 2012

For example, from the data above, if you only have three contacts in your renewal series, reading that other groups have success with additional notices or early renewal offerings, may help direct you to what new renewal initiatives might be worthy of testing. in Alexandria, Virginia. Pricing Your Product, Service, or Membership.

Marketing 40

Marketing Price Survey Report 40

Membership Marketing

JANUARY 18, 2012

For example, is 72 degrees Fahrenheit a good temperature? In the example below, the response rate varied on 16 different lists from 3.46% to 0.33%. To use the example above if your goal is simply to grow membership and your campaign does that then it really doesn't matter how that compares to the performance of other organizations.

Marketing 40

Marketing Price Analysis Report 40

Membership Marketing

APRIL 6, 2012

We do for example, ask respondents about the number of members, their budget, membership structure, and many other demographic characteristics. For example, AIA or Self Storge Association needs to have chapters because of state licensure in the first case and state regulations in the second case. in Alexandria, Virginia.

Survey 40

Survey Price Report Marketing 40

Membership Marketing

DECEMBER 23, 2009

For example, offering online only membership might be done with very little marginal cost. in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? price testing. (5). Social Media. (5). Social Networking. (6). My Background. Tony Rossell.

Marketing 40

Marketing Price Survey Analysis 40