Remove Florida Remove Marketing Remove Member Engagement Remove Strategy
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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your membersengagement using email marketing is like seeing the world without glasses. The Ultimate Goal is Engagement. Marketing Automation Gets RESULTS.

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[Infographic] The Power of Audience Segmentation

Higher Logic

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.

Texas 214
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Association Brain Food Weekly: 2.5.21

Reid All About it

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. member, participant, etc.)

San Diego 370
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Association Brain Food Weekly: 7.11.16

Reid All About it

. – Focus On: Referral Marketing. Demand Metric recently conducted a study to learn about the current state of referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing.

DC 150
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Association Brain Food Weekly: 5.1.20

Reid All About it

Florida Society of Association Executives ). Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Monetizing Virtual Events: Building Sponsorship Strategies. More info/register.

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Making the case for chapters

Mariner Management

We explored this question on February 24 in 3 Ways to Tap Chapter Relevance in 2021 , focusing on ways we can tap into our chapters’ successes thus making them a part of our overall membership strategy. Build chapter into the organizations’ education strategy. Offer how-to aid to create engaging meetings.

Tampa 62
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Associations Improve Bottom-line with Non-Dues Based Revenue

YourMembership

Launching any number of these programs requires planning, analysis and ultimately marketing. If you’re not telling your members and the community about your new offerings they are likely to fall flat. Enter this kind of time and cost calculation into deciding what works best for your association, your staff and your members.

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