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[Infographic] The Power of Audience Segmentation

Higher Logic

Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Keep the following opportunities in mind when segmenting your audience for upcoming campaigns: Additional Revenue. Broader Engagement.

Texas 214
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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

40,000 print newsletter subscribers ( source ). Here are some digital strategy lessons we can learn from Big Cat Rescue. Does your favorite nonprofit have a TikTok strategy? Carole Baskin in Tampa, Florida, has 100 times more views than WWF. “ But, just like Florida, people don’t care about the rough edges.

Strategy 100
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Association Brain Food Weekly: 2.5.21

Reid All About it

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts.

San Diego 370
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Association Brain Food Weekly: 6.20.16

Reid All About it

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. By creating detailed personas, precise segments, and dead-on messaging, you’ll have better appeals, greater ROI, and increased revenue. – Sample Swap for Newsletter Templates. 1 CFRE credit.

LMS 150
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Best of the Web: June 2013

Association Adviser

SteveDrake RT @LoriWoehrle: Nondues revenue ideas are closer than you think. There are practically as many strategies for driving leads on the Internet as there are Internet users, but one tried and true method is to get your website in front of a large number of qualified visitors. Best of the Web. link] Gr8 stuff! July 10-12, 2013.

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Best of the Web: June 2013

Association Adviser

SteveDrake RT @LoriWoehrle: Nondues revenue ideas are closer than you think. There are practically as many strategies for driving leads on the Internet as there are Internet users, but one tried and true method is to get your website in front of a large number of qualified visitors. Best of the Web. link] Gr8 stuff! July 10-12, 2013.

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Best of the Web: April 2014

Association Adviser

Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC.