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Associations Improve Bottom-line with Non-Dues Based Revenue

YourMembership

Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. Buyer’s guides are also a popular way to increase non-dues revenue.

Revenue 150
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3 South Florida Nonprofits Sucessfully Fundraising Amid COVID-19

Achieve

Will less revenue in 2020 impact your plans for 2021? Below I’ve compiled three great examples of nonprofit organizations in South Florida fundraising successfully amid COVID-19: 1. Erica leads the strategy and execution of all marketing initiatives at Achieve, with an emphasis on helping nonprofits tell their stories digitally.

Florida 52
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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

Here are some digital strategy lessons we can learn from Big Cat Rescue. Does your favorite nonprofit have a TikTok strategy? Carole Baskin in Tampa, Florida, has 100 times more views than WWF. “ Just like her sanctuary, or the Great State of Florida, Carole’s videos aren’t what one would call “polished.”

Strategy 100
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Association Brain Food Weekly: 5.1.20

Reid All About it

Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Florida Society of Association Executives ). Host: Matchbox Virtual Media. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

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Sharing our Great Ideas

Aaron Wolowiec

The session description reads as follows: Countless authors and thought leaders claim to have identified “The Next Big Association Trend”—the end of the traditional membership model, the demise of the face-to-face meeting, the rise of the social media imperative. Hyatt Regency Orlando, Florida A.

Michigan 100
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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. Marketing automation, on the other hand, is a way to look comprehensively at your audience’s behavior, from email to website to social media , and send them relevant content based on their demonstrated interests. What it does, it does…fine. It’s limited, though.

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Association Brain Food Weekly: 4.10.20

Reid All About it

Host: Matchbox Virtual Media. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media. Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. Stephanie Murphy, member of Congress representing Orlando, Florida.