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The Content Marketing Strategy for Associations

Multiview

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content.

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Association Brain Food: 8.18.23

Reid All About it

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks. .

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To Mentor or Not To Mentor

Smooth The Path

Armed with guidelines, rules, and expectations provided by the association, mentors, and mentees went off to give and get guidance. Member author book lists, blog lists, and link lists to member-written white papers and resources can all help members get the awareness they need. Staff can introduce members to each other.

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5 ways vendors can be thought leaders for your association

MultiBriefs

It's important to put time into your vendor engagement strategy as they create value beyond their services. Outside of social media are more traditional publications such as white papers and industry blogs. These are ideal for member recruitment as it attracts new organizations without pushing them into a sales pitch.

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Apple Watch Apps: Don’t Start Building Yet, But …

Associations Now

The rest of us—including in the association space—should probably take a wait-and-see strategy, but even if you’re not making smartwatch apps, the early apps provide important lessons. “A WatchKit app complements its containing iOS app; it does not replace it,” the human interface guidelines state.

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So You Think You Know Non-Dues Revenue

Association Adviser

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. Sponsored content guidelines. MSCI’s Weidner agreed. “We

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Association Brain Food Weekly: 10.18.19

Reid All About it

Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. Walk through how to use the Toolkit to assess your organization and to plan future strategy to create a more ethical workplace. Host: Results Direct.