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The Content Marketing Strategy for Associations

Multiview

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content.

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Association Brain Food: 8.18.23

Reid All About it

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks.

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Apple Watch Apps: Don’t Start Building Yet, But …

Associations Now

The rest of us—including in the association space—should probably take a wait-and-see strategy, but even if you’re not making smartwatch apps, the early apps provide important lessons. “A WatchKit app complements its containing iOS app; it does not replace it,” the human interface guidelines state.

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So You Think You Know Non-Dues Revenue

Association Adviser

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. Sponsored content guidelines. Fastest growing NDR channels.

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Association Brain Food Weekly: 10.18.19

Reid All About it

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Presenters: Dawn Caous, Director, Marketing Communications, American Society for Quality.

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A 360-Degree View of Outsourcing Content Management

Association Adviser

Here are some guidelines to help you understand what the outsourcing process looks like for your association. Areas to outsource can include anything that involves creating content, such as: White papers, eBooks and infographics. Outsourcing content can also be a practical option if your association’s bottom line is in question.

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