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The Content Marketing Strategy for Associations

Multiview

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Consider these guidelines during that planning process: Let’s start with the basics.

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CTA Gives Patients, Doctors Guidance on Health-Focused Wearables

Associations Now

The whitepaper—produced in collaboration with the Heart Rhythm Society (HRS) and presented as a part of CES’s Disruptive Innovations in Health Care educational track —offers information about the wearables market, guidelines for how to best manage and share data gathered on a wearable, and advice about privacy and security of personal health data.

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To Mentor or Not To Mentor

Smooth The Path

Armed with guidelines, rules, and expectations provided by the association, mentors, and mentees went off to give and get guidance. Member author book lists, blog lists, and link lists to member-written white papers and resources can all help members get the awareness they need. Staff can introduce members to each other.

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5 ways vendors can be thought leaders for your association

MultiBriefs

Outside of social media are more traditional publications such as white papers and industry blogs. Becoming Members Themselves Depending on the industry you're in and your association's guidelines, having vendors join as members can make their role as a thought leader more official.

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Association Brain Food: 8.18.23

Reid All About it

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks.

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Friday Buzz: Can Podcasts Drive Membership?

Associations Now

Your association may already be offering exclusive white papers, magazines, and online portals, but have you considered using podcasts as a way to gain new members? Start with mandatory compliance with your organization’s business rules, including financial guidelines. How can you get everyone on the same page?

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Apple Watch Apps: Don’t Start Building Yet, But …

Associations Now

But Apple’s own guidelines for watch developers—which, probably for the best, would rule out some of the more out-there ideas—suggest that simplicity is pretty much the way to go. “A WatchKit app complements its containing iOS app; it does not replace it,” the human interface guidelines state. ” A Simple Lesson.