Association Adviser
APRIL 27, 2018
6 chapters), industry (1?6 Previously, she was editor of IFMA’s FMJ magazine and held editorial and marketing positions with Naylor Association Solutions, advising professional and trade association clients from a variety of industries. IFMA Houston Service Center of Excellence © Aker Imaging.
SCD Group
OCTOBER 31, 2012
This could advance your mission, cause, industry or profession. Rather than a team or cause, some were unpaid walking billboards for “cool” apparel companies. In 35 minutes, I saw hats, t-shirts, jackets and bags promoting: STL Cardinals. Ohio State. Miami (Ohio). Cincinnati Bearcats. P38 Lightning. Ernst & Young. Swiss Army. North Face.
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SCD Group
JUNE 22, 2015
Louis Cardinals brand – one of the icons of professional baseball – took a hit when the FBI announced it was investigating whether the Cardinals hacked into the computer system of the Houston Astros baseball club. Industry leaders decided the association needed to grow and develop to better serve the industry.
SCD Group
DECEMBER 10, 2012
In The Trust Economy, Marketers Are Bankrupt By Mitch Joel via Six Pixels of Separation blog It's getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue with marketing. Bottom line: marketers need to prove the business impact of our work. Here’s why it matters.
Plexus Consulting
JANUARY 12, 2012
or international market expansion. Part of the reason was the relatively good health of the industry that we serve and the critical need for technology to find and produce oil and natural gas. The petroleum industry is vital to the world economy, with oil and natural gas providing 54% of the energy used globally.
Spark Consulting
SEPTEMBER 6, 2017
In case you missed it, ASAE’s Collaborate forum (member login required) has recently been hosting a robust discussion of how associations are helping their members and the local community in Houston and southwest Louisiana respond to Hurricane Harvey. Suppressing Marketing Campaigns. Industry/Profession-Specific Fundraising.
Idea Architects
JULY 23, 2012
simply to support the industry or to have their name attached to an. need members and customers to pay a greater percentage of the real costs of a product or program so we can more accurately assess the market’s. 19, Houston, Assof of Fundraising Profs Conference. positively impacted their bottom line. They offer dollars.
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