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Association Brain Food: 11.10.23

Reid All About it

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Learn how to take your SOARS and STARS stories to the next level through the art of storytelling. New association event. Fri 11/10 at 4 p.m.

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Weave a Safety Net—Find the Right Strategic Partners

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Nancy MacRae, CEO at the Emergency Nurses Association and Kristine Hillmer, President and CEO of the Wisconsin Restaurant Association , steered their members through the challenge. And, through those stories, to develop relationships with the media and elected officials in that market. It may take some mental wrangling.

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Association Brain Food Weekly: 3.12.21

Reid All About it

Innovation method. WBT Systems introduces a new brainstorming and innovation tool: jootsing. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision.

Nashville 370
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Resilience Rides the Waves of Disruption

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But, it also means using the disruption to identify opportunities for innovation and growth and applying lessons learned to develop future initiatives. Kevin Hostutler, President, CEO and Co-Founder of ACGI Software, told me this story about how disruption pointed him in an important new direction early in his career.

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Association Brain Food Weekly: 2.22.16

Reid All About it

Host: Marketing General, Inc. New event tech is delivering more relevant experiences to attendees and savvy planners are using their mobile apps in innovative ways to attract event sponsors. Speaker: Ben Kotenberg, Instructional Designer, National Association of Tax Professionals, and Associate Lecturer, University of Wisconsin.

Wisconsin 150
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What Do Successful Associations Have in Common? What We’re Learning from the Associations Thrive Podcast

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Associations Thrive came out of a marketing planning meeting I held with my team at the beginning of Summer 2022. For example, Lindsay Currie of CUR has a Board that practices anticipatory planning and has an innovation fund. You see, at least once a year, we do a webinar where we showcase some of the amazing projects of our clients.

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Association Brain Food Weekly: 3.5.21

Reid All About it

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions.