Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

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WBT Systems

JANUARY 16, 2018

But every association has a distinct audience who may behave differently than how trend-spotters predict. If you want to identify the most relevant trends for your membership, learn how to think like a futurist. McGonigal teaches a class at Stanford, How to Think Like a Futurist. Here’s how to practice this mindset.

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Reid All About it

APRIL 26, 2024

The survey results will give association staff and volunteer leaders a deeper understanding of how to strengthen board effectiveness for the long term. The outlook for associations, as described in Marketing General Inc.’s Rachel Mace at Association Analytics explains how to set up and use an engagement scoring model.

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MultiBriefs

APRIL 4, 2024

{summary} Associations need a successful marketing strategy in order to thrive. Between ever-evolving social media strategies , to incorporating AI and VR into advertising campaigns , knowing how to market your association can seem overwhelming. Read on for more in-depth ways to market towards these demographics.

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Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. AI vs human interactions. 2024 membership pains. To keep them at bay, find a new blue ocean.”

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Freestone

MARCH 7, 2024

A Professional Development Day is an innovative way to keep members engaged with your learning program. While your members are creating their roadmap for self-improvement, be sure to show how your association can support them. You might consider scheduling an annual Professional Development Day!

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CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

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Association Analytics

JULY 27, 2021

Identify how to make target groups smaller and ultimately get to the right message to the right person. Look at the data to identify the conference attendees who didn’t buy the course and start marketing the course directly to them. Innovate, don’t rely on one source to drive your content decisions. Test and Learn!

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Ngage Management

JULY 27, 2023

As a full-service association management company helping professional associations and societies live their missions, Ngage Management applies strategy, innovation, and design to every campaign our team creates. Here’s how we do it. Learn how our team can help you today ! This formula has resulted in success for our clients.

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Reid All About it

MARCH 1, 2024

They describe how to apply best practices in cognitive, learning and behavioral sciences when designing education programs, so learners are more likely to retain and apply new competencies on the job. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals.

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Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

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Reid All About it

APRIL 19, 2024

Fri 4/19 at 1 p.m.* – Strategies to Overcome the Biggest Virtual Event Hurdles Associations Face Learn effective strategies and innovative tools from association virtual event pros with decades of experience producing thousands of events. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

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WBT Systems

FEBRUARY 20, 2018

How to tell it’s time to sunset an educational program. Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated. Or is this program considered a commodity product by the marketplace so the organization providing it at the lowest price is gaining the market share?

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Associations Now

FEBRUARY 9, 2024

Sounds nice—and flattering from a tech company plainly sensing a market opportunity. There’s plenty of low-hanging fruit in terms of chatbots and similar tools; recently I’ve covered how associations have used AI to streamline legal processes and improve email marketing. What has your association been doing to leverage AI?

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Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

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Reid All About it

OCTOBER 6, 2023

In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic association events. Content marketing. Association deathwatch.

Revenue 256

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Reid All About it

SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Learn the secrets of Coach Prime’s appeal to youth and how to employ similar tactics. CAE credit.

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Membership Marketing

JANUARY 4, 2023

With the New Year, it is time to evaluate what worked and what did not in your membership marketing efforts. Here are five of the common membership marketing impediments. Undefined Value Proposition Presenting a clear value proposition is foundational to membership marketing. But this year, why not try a different approach?

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Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. Inspired by a Non-Dues-a-Palooza workshop presented by Lori Zoss Kraska of Growth Owl , TopClass LMS explains how to partner with a company’s CSR team on sponsored education programs that align with both your missions. Sorry, soapbox topic. 1 CAE credit.

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The Journal by EXEC

AUGUST 7, 2023

New currents of industry trends, tides of innovation, and waves of market fluctuations continually reshape the environment, requiring constant vigilance and strategic maneuvering. In its place, a new ethos, mainly driven by Millennials and Generation Z, has emerged in the talent market.

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Higher Logic

AUGUST 30, 2018

In the search for new and innovative ways to increase reach or get in front of more people, many marketers are missing one of the most important factors – email deliverability. Statistics indicate that around 15% of all legitimate email marketing never reaches the inbox. Is deliverability on your radar? Know your audience.

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Membersuite

JUNE 21, 2023

With the affordable technology on the market, it’s easy to launch a paid membership community. ” A glance at your website should reveal an obviously innovative and agile organization. Join us for a demo and see how you can leverage MemberSuite to tailor programs to Gen Z’s needs and preferences.

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Association Success

DECEMBER 3, 2020

As the year wraps up, many organizations are having conversations about what 2021 will look like: conferences, workshops, publications, projects, innovations and so much more. . That’s where our newest workshop, “ Reduce, reuse, recycle: How to do more with less content in 2021 ,” comes in. . Join us Dec. 10th at 10 a.m.

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Socious

JANUARY 12, 2017

Harnessing the people who use and love your products and services and deliberately inserting them into the marketing and sales process is the holy grail of business growth. Your customers’ answer to this question could help you come up with some of your most profitable innovations. That’s the power of customer advocacy.

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ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. You'll Save Time When trying to grow your business, time is money.

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Reid All About it

FEBRUARY 16, 2024

EventMobi explains how to use a year-round community and content hub to keep attendees connected with each other and with your association. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic society events. Post-event attendee engagement. More info/register.

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WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

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Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. So, how can we do personalization right, without ending up in the annoying category (or worse…the unsubscribe category)? Learn more about integration: The 3 Best Data Points to Grab From Your AMS for Your Marketing Automation Campaigns.

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Reid All About it

JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

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Associations Now

MARCH 25, 2020

It’s your favorite Italian restaurant letting you know they remain open for takeout and delivery or the travel company sending you information on how to easily cancel your upcoming trip to Spain. The post Email Marketing Do’s and Don’ts During COVID-19 appeared first on Associations Now. Consider Your Audience. Above all, be generous.

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HighRoad Solution

OCTOBER 25, 2021

And that creates challenges for marketers, who are typically organizational innovators and change agents. While change is inevitable and necessary, personally and professionally, it’s uncomfortable and anxiety-inducing for most. The reality is that most people just don’t like leaving their comfort zones.

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Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s The results will help our community better understand how associations are adapting to change and preparing for the future. How to keep closing B2B deals during the pandemic. Fri 7/31 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience).

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Associations Now

FEBRUARY 13, 2019

“In associations, we have so much access to resources, but how do we serve members in a way that will be palatable, particularly for a young cohort?” said Gwen Fortune-Blakely, ASHA’s enterprise-wide marketing director. For example, ASHA’s social media manager offered a session on how to create an Instagram story.

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Socious

SEPTEMBER 30, 2016

“Without change there is no innovation, creativity, or incentive for improvement. Many people believe innovation is all about inventing and releasing new products. Innovation is so much more than just revamping products or services. Innovation is so much more than just revamping products or services. Defining Innovation.

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Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. How to Tell If You Need a Data Warehouse. More info/register.

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Association Success

OCTOBER 8, 2020

While it’s true that institutional knowledge can be priceless, associations must balance the impulse toward continuity with innovation or risk being left behind. From social media to email marketing, webinars to live streaming, technology has created countless ways to connect with your audience. Cultivate a culture of learning.

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MemberClicks

DECEMBER 19, 2023

Trade shows can be an effective event and sales and marketing tool, stimulating networking, innovation, and collaboration. In this blog, we’ll cover everything you need to know to host your own trade show in 15 key steps, including picking your venue, creating your marketing plan, essential tools, and other trade show ideas.

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