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Association Brain Food: 12.8.23

Reid All About it

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. How to Tell If You Need a Data Warehouse. More info/register.

Strategy 272
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Diversity, Equity, and Inclusion in Conference Planning: A Comprehensive Checklist

SBI

Whether you’re organizing a large-scale industry conference or a smaller professional gathering, integrating DEI principles into your planning process is not just a good business practice but also a strategic one for fostering innovation and collaboration. Contact us to learn more about our conference and event planning services.

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Association Brain Food: 4.14.23

Reid All About it

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Elizabeth Grace Saunders, Harvard Business Review ) Good eats Skip down to the list of free educational events if you prefer takeout. Fri 4/14 at 10 a.m. More info/register.

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Association Brain Food: 8.4.23

Reid All About it

Impexium dives deep into membership pricing models to explain when to make a change, how to do the requisite research, what type of models are commonly used, and how to figure out pricing. TopClass LMS explains how online education programs can help increase member engagement. How can we design an executable learning strategy?

Atlanta 195
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How to Plan a Trade Show: 15 Key Steps (+ Essential Tools)

MemberClicks

Trade shows can be an effective event and sales and marketing tool, stimulating networking, innovation, and collaboration. In this blog, we’ll cover everything you need to know to host your own trade show in 15 key steps, including picking your venue, creating your marketing plan, essential tools, and other trade show ideas.

Tools 52
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Association Brain Food: 7.7.23

Reid All About it

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. AI and event planning. Offer what AI cannot: “curiosity, creativity, empathy, emotion, intuition, and maybe most of all, imagination.” 1 CAE credit.

Tools 195
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Association Brain Food: 6.23.23

Reid All About it

As Sheri Jacobs and Lisa Boylan say, AI policies “serve as essential guardrails, guiding associations on how to manage and harness the power of AI technology effectively.” Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Event apps. Fri 6/23 at 12 p.m. 1 CAE credit.

Metro 195