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Association Brain Food: 5.24.24

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In facilitated conversations, participants will explore how the industry can come together to develop helpful resources for all stakeholders in the AMS/CRM selection process. They describe how to embrace these trends to create future-focused experiences that empower your attendees and strengthen your community. Event engagement.

LMS 244
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Association Brain Food: 4.12.24

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TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. Tracy King at InspirEd says Gen Z has different ideas for how they want to learn, work and build a career —and she has the research to back that up. SMS marketing. by Tony Rossell, Marketing General Inc. Gen Z education. Staff meetings.

Revenue 256
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Association Brain Food: 10.20.23

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The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272
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Association Brain Food: 3.17.23

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But excellent content isn’t enough to gain market share. They surveyed 100 associations about revenue growth strategies, business development practices and skills, risks and obstacles to growth, reporting and metrics, and performance of membership, events and non-dues revenue programs. Content is a commodity, says WBT Systems.

Revenue 205
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Association Brain Food: 12.1.23

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TopClass LMS explains how education programs can help your association’s grassroots advocacy efforts. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. Content calendars. Conference/abstract management. More info/register. 1 CAE credit.

Arlington 266
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Association Brain Food Weekly: 2.12.21

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I want us to embrace this moment in time as a forced proof of concept that we can evolve and move rapidly… take advantage of this crazy time to catch up to how your members, partners and community are currently living.” Don’t underestimate the power of a walk. Skip down to the list of free webinars if you prefer take-out.

Revenue 370
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Association Brain Food Weekly: 10.22.21

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Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Your Future-Proof Career. Fri 10/22 at 4 p.m.

San Diego 195