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How to Compete Against New Membership Communities for Gen Z’s Attention & Loyalty

Membersuite

Over the next few years Loyst expects: “Gen Zers to tackle this in a big way… Every profession and function will have a verticalized private member community, with curated on-demand educational resources, online community forums, access to speakers in their field, and unique peer networking opportunities.” Is that true?

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Association Brain Food: 9.22.23

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Wes Trochlil at Effective Database Management describes the benefit of belonging to an AMS users group : you can “tap tens if not hundreds of other organizations that are using the same or similar software.” If your AMS partner doesn’t offer one, he shares tips for how to create a users group yourself and get the most out of it.

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Association Brain Food Weekly: 5.21.21

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Hooking members. Although their conversation is focused on donors, everything he says about emotions, feelings, experiences, memories and identity relate to members, attendees and learners too. 5 Secrets of Email Marketing Geniuses. Presenters: Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC.

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Association Brain Food Weekly: 5.14.21

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Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Your data is good enough if you know a few simple secrets about how to manage it.

St. Louis 341
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Association Brain Food Weekly: 10.21.16

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Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Developing and Implementing Marketing Personas. 1 CAE credit.

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Association Brain Food Weekly: 7.18.16

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Innovation today is moving at light speed and to deliver a world class member experience your association needs to be able to leverage a strong platform to take you there. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. More info/register. Host: Abila.

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Association Brain Food Weekly: 3.13.20

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The weekly list of free educational events and resources for the association community… Before we get to the good stuff… What do your “engaged” members not know about? We all know to never make assumptions about member behavior (or preferences, needs, interests) based on your own behavior. How long has it been around?

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