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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256
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Association Brain Food: 5.12.23

Reid All About it

Learning business. WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. Host: Qiqo *All events are online at Eastern Daylight Time unless otherwise noted.

Chicago 200
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Association Brain Food: 5.19.23

Reid All About it

Here’s a conundrum: How can members ever feel like part of their chapter community if they don’t attend chapter events? Billhighway explains how to get reacquainted with post-pandemic chapter members and design a chapter event experience that’s worth their time. William Penn Chapter events. Leadership training. Good stuff. Users group.

Strategy 195
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Association Brain Food Weekly: 8.21.20

Reid All About it

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Virtual event sponsorship. Have a great program to share? Virtual events. Association membership app.

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Association Brain Food Weekly: 6.11.21

Reid All About it

If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Make time for microlearning. Event budgets.

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From Idea into Reality: 8 Steps to Start an Association

MemberClicks

Associations come in many shapes and sizes but have one essential thing in common: building connections between like-minded individuals and providing resources for their members to succeed. Social associations – A group oriented around socializing and building community. Recruit your board. Want to start an association?

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Association Brain Food Weekly: 3.9.18

Reid All About it

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Expand how your association thinks about sponsorship: partner with companies whose sponsorship and involvement will add value to your online learning programs. 1 CMP credit. .

DC 120