Spark Consulting

MARCH 22, 2017

It’s an open secret that associations are deeply concerned about – and struggling with – our ability to recruit and retain Millennial young professionals, both as members and as association executives and talent in our industry. Millennials share many attitudes that differ from their elders.

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Reid All About it

AUGUST 21, 2020

Bruce Rosenthal (Bruce Rosenthal Associates and Partnership Professionals Network) and Christopher Gloede (Ricochet Advice) recently published a useful report, The New Sponsorship Model for Virtual Events. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

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CMA Solutions

NOVEMBER 17, 2022

Then, you must figure out how to solve the problem. Gen Z and Millennials are forecasted to drive more than 100 million in online sales in the new year. For example, when the New Jersey State Nurses Association needed help recruiting more nurses to fight the pandemic throughout the state, we used this technique.

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Reid All About it

MAY 15, 2020

Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. How to Go Virtual (While Still Creating an Engaging Experience).

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Reid All About it

AUGUST 9, 2019

After reading their post on how to get started with marketing segmentation , I’d have to agree. Dom Nicastro at CMS Wire writes about a new role at an increasing number of companies: Director of Personalization. Oh well, you could sub another fish in this pan-seared mackerel with sweet peppers and thyme recipe from the New York Times.

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Association Adviser

JUNE 17, 2014

Technology is the biggest driver of change in online learning, career development and executive recruiting, said Yates. It’s also a great recruiting tool, added Smith. According to researchers, Millennials want to “roll up their sleeves and experience the world. Hank Berkowitz, Naylor, LLC. ” Pretty simple.

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Associations Now

OCTOBER 8, 2014

Are you concerned about how to attract young professionals to join and engage with your association? ” Millennials are living different lives in a different world than the generations that preceded them. Workforce development matters, and it’s bigger than your membership recruitment efforts.

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