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Association Brain Food Weekly: 10.16.20

Reid All About it

Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. Content audit. 1 CMP credit. Host: PCMA.

Indiana 221
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Association Brain Food Weekly: 9.17.21

Reid All About it

Do your members want one price for full access to all membership benefits, or a pick-and-choose tailored approach? Learn about membership model trends and how the model you chose impacts recruitment and retention. SPHR, SHRM-SCP, Professor of Human Resource Management in the School of Business at Indiana University Southeast.

Content 195
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Association Brain Food Weekly: 4.16.21

Reid All About it

Monique Wise, Senior Sales Manager, Indiana Convention Center and Lucas Oil Stadium. What should you consider to successfully price, package and promote your instructional content? Hear insights from a career coach in our industry, an executive recruiter, and a senior HR executive, alongside overarching approaches and best practices.

Revenue 363
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How to Tame Technology

Association Adviser

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. While word of mouth and referrals are still key to recruiting, Rosenberger said “inbound marketing with the use of specialized software is where associations should be going.”