Smooth The Path

OCTOBER 25, 2017

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.” We are grateful for all of your support!

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Reid All About it

JULY 9, 2021

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Order and change.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Smooth The Path

NOVEMBER 29, 2016

Here are the top challenges we all have and here is what we did about them: New Members Feel Like Outsiders. One of the most common stories I hear in member research no matter the association is first time attendees feel like outsiders. They don’t know the industry lingo but, it seems like everyone else does.

Conference 60

Conference Innovation Committee Team 60

Smooth The Path

FEBRUARY 13, 2018

Well, some associations serve declining industries or professions. Focusing on the wrong key industry issues. Focusing on current stale offerings and not on innovations. Focusing on current stale offerings and not on innovations. Focusing on one segment of membership, but not on younger members. Some, but not all.

Recruiting 108

Recruiting Recruitment How To Innovation 108

Associations Now

JUNE 29, 2016

Why one association researcher discounts nonmember feedback in favor of the highly engaged, and how that choice relates to associations’ strategic decisions about what segments to engage. Kaiser specializes in qualitative member research, mainly conducting in-depth member interviews for associations.

Recruiting 53

Recruiting Recruitment Sample Discount 53

Smooth The Path

JANUARY 24, 2016

Marketing associations share best practices for leveraging social media. What we are lacking are life skills that can make our member’s lives (and jobs) significantly better. Coming out of my own member research, the challenge that comes up nearly universally among members of all associations is the need to influence.

Social Media 60

Social Media Member Research Tips Education 60

Smooth The Path

OCTOBER 4, 2016

It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members. Only 25% of our members come to the conference.

Price 127

Price Products Member Experience Communications 127