Eric Lanke

AUGUST 27, 2018

The most interesting result from the member research on renewal notices is that these letters, emails, and phone calls do not serve to change most member’s minds about renewing. One of the reasons this hit home for me is that I was recently the member in exactly this situation.

Newsletter 159

Newsletter Member Research Resources Conference 159

Smooth The Path

FEBRUARY 13, 2018

Well, some associations serve declining industries or professions. Focusing on the wrong key industry issues. Each one of these behaviors can be deadly, but the last one, focusing more on younger members may have the power to solve all the others. Some, but not all. The others are failing to remain relevant.

Recruiting 108

Recruiting Recruitment How To Innovation 108

Reid All About it

MAY 3, 2019

If that type of experience isn’t an option for you, WBT Systems shares 13 ways you can get a basic level of knowledge and keep up with the trends in your association’s industry or profession. It’s frustrating to have member and event attendee data spread out across the organization in different databases. More info/register.

Tucson 262

Tucson Phoenix Products Tools 262

Smooth The Path

AUGUST 6, 2018

The results of years of member research show that high-performing professionals tend to move through three stages during their career. They may be new to the workforce, or new to their organization, or new to the profession, or new to an industry. They mentor others in their organization or within their profession or industry.

Association Value 84

Association Value Team Industry Member Research 84

GrowthZone

JUNE 6, 2017

Engage your new members early and engage them for life! Amanda Kaiser, MBA, is a qualitative member researcher. She writes the blog, Smooth the Path , for association professionals, and is a popular association industry speaker and guest author. SEE ALSO: New-Member On-boarding & Retention Plan for Associations.

Member Engagement 133

Member Engagement Member Research Process Industry 133

GrowthZone

JUNE 28, 2017

Test your message externally with member research (via a survey or focus groups): Have trends shifted? Have your member’s biggest worries or needs changed? How satisfied are members with the services that you say you do well – that your VP is based on? Melynn Sight is the President of nSight Marketing.

Survey 60

Survey Tools Maine Examples 60

Smooth The Path

SEPTEMBER 9, 2021

Or, these conversations might help you source your next speakers and authors and interviewees and give you valuable insight for content like articles, white papers, and research reports. Few associations are mining attendee conversations for data because this was impossible to capture during in-person events.

Conference 78

Conference Report Industry Content 78

Smooth The Path

JANUARY 24, 2016

Marketing associations share best practices for leveraging social media. What we are lacking are life skills that can make our member’s lives (and jobs) significantly better. Coming out of my own member research, the challenge that comes up nearly universally among members of all associations is the need to influence.

Social Media 60

Social Media Member Research Tips Education 60

Smooth The Path

DECEMBER 14, 2015

In fact many associations focus on broad subsegments within a profession or industry. Going one step further, we typically see segment-able behavior, preferences or problems within our classically defined member categories. We may see members who are more forward thinking than most. And this is a valuable start.

Survey 68

Survey Member Research Industry Member Experience 68

Smooth The Path

NOVEMBER 29, 2016

Here are the top challenges we all have and here is what we did about them: New Members Feel Like Outsiders. One of the most common stories I hear in member research no matter the association is first time attendees feel like outsiders. They don’t know the industry lingo but, it seems like everyone else does.

Conference 60

Conference Innovation Committee Team 60

CSAE

JUNE 27, 2023

Key highlights from the Town Hall are below: Members were reminded of CSAE’s strategic priorities: to be the champion for associations, to be the centre of excellence for the association sector and to be a model for continuous improvement in association management. To get a healthy ratio, CSAE first marketed the event to executive members.

Team 40

Team Committee Library Review 40

Smooth The Path

OCTOBER 4, 2016

It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members. Only 25% of our members come to the conference.

Price 127

Price Products Member Experience Communications 127

Fonteva

FEBRUARY 9, 2021

Encourage users to add photos so that your members can get familiar with one another even if they can only do it virtually. Members should be able to self-edit their profiles to avoid inaccuracies. Email marketing and communication. In order to actively engage your members, you’re going to need a way to talk to them.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Associations Now

FEBRUARY 3, 2016

Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas, including great questions for member research and the power of delegating metric measurement to staff. “What worries you most about your industry in the next three to five years?”

Connecticut 40

Connecticut New Jersey New York Member Research 40

Associations Now

JUNE 29, 2016

Why one association researcher discounts nonmember feedback in favor of the highly engaged, and how that choice relates to associations’ strategic decisions about what segments to engage. Kaiser specializes in qualitative member research, mainly conducting in-depth member interviews for associations.

Recruiting 71

Recruiting Recruitment Sample Discount 71