Smooth The Path
OCTOBER 2, 2016
Ideas are the root of all innovations. Because ideas lead to innovation we want more ideas, better ideas, THE idea that will excite members. Our members are taking on new responsibilities, being asked to take on new projects or they are identifying something new that needs to be done.
Smooth The Path
MARCH 11, 2021
Most of the member research I do is core member research, but I have had the chance to conduct a good body of exhibitor/sponsor member research over the years. There is a common thread in the research across many associations, and that is exhibitors are tired of feeling like “the wallet.”
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Smooth The Path
OCTOBER 25, 2017
There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.” We are grateful for all of your support!
Smooth The Path
NOVEMBER 29, 2016
Here are the top challenges we all have and here is what we did about them: New Members Feel Like Outsiders. One of the most common stories I hear in member research no matter the association is first time attendees feel like outsiders. They don’t know the industry lingo but, it seems like everyone else does.
Smooth The Path
FEBRUARY 13, 2018
Well, some associations serve declining industries or professions. Focusing on the wrong key industry issues. Focusing on current stale offerings and not on innovations. Focusing on current stale offerings and not on innovations. Focusing on one segment of membership, but not on younger members. Some, but not all.
Smooth The Path
JANUARY 15, 2019
Where do you get knowledge and insights about the association industry? I conduct member research all the time, so I get direct access to the bright spots in our industry. I am lucky. Are you hungry for some knowledge?
Reid All About it
JULY 9, 2021
Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Order and change.
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