Smooth The Path

NOVEMBER 29, 2016

Here are the top challenges we all have and here is what we did about them: New Members Feel Like Outsiders. One of the most common stories I hear in member research no matter the association is first time attendees feel like outsiders. They don’t know the industry lingo but, it seems like everyone else does.

Conference 60

Conference Innovation Committee Team 60

Smooth The Path

FEBRUARY 13, 2018

Well, some associations serve declining industries or professions. Focusing on the wrong key industry issues. Focusing on current stale offerings and not on innovations. Focusing on current stale offerings and not on innovations. Focusing on one segment of membership, but not on younger members. Some, but not all.

Recruiting 108

Recruiting Recruitment How To Innovation 108

Smooth The Path

JULY 26, 2018

We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. Related: The new member engagement rule of three. Association trend watch: member experiences.

Innovation 74

Innovation Member Insights Member Experience Recruiting 74

Smooth The Path

DECEMBER 11, 2017

Join our group of over 160 committed association professionals who are looking for innovative ways to engage members. Related: Industry Study Brings a New Way for Association Professionals to Think About Member Engagement. The New Member Engagement Rule of Three.

Member Engagement 138

Member Engagement Member Experience Survey Report 138

Reid All About it

JULY 9, 2021

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Order and change.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Smooth The Path

NOVEMBER 15, 2018

Super-members are members who are so engaged, so seasoned, so advanced in the profession or industry they are not like most members. If your board members fit this profile, they are not good candidates for focus groups to determine the member experience. They know everyone and everything.

How To 90

How To Industry Member Experience Team 90

Smooth The Path

OCTOBER 4, 2016

It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members. Only 25% of our members come to the conference.

Price 127

Price Products Member Experience Communications 127