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Association Brain Food: 4.12.24

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SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256
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Association Brain Food: 3.17.23

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But excellent content isn’t enough to gain market share. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Chapter habits.

Revenue 205
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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155
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Association Brain Food Weekly: 4.9.21

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How to communicate price increases: a timely post if you’re planning to charge a more appropriate amount for your virtual events this year. You know that data is—and will continue to be—the central source of power when it comes to organizational growth. Host: Social Velocity. Quick hits. Michael Tatonetti, CAE ).

San Diego 370
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Association Brain Food Weekly: 7.23.21

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Webinar pricing/sponsorships. Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Seven Ideas to Leverage Your Association’s Data to Drive Member Engagement. Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report.

Video 195
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Association Brain Food: 10.21.22

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Watch presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. Harness the collective power of imagination and see beyond what is to what could be. Tue 10/25 from 9 a.m. to 4 p.m. – AMS Demo Days.

Revenue 44
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Association Brain Food Weekly: 11.8.19

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WBT Systems describes how higher ed is now competing with associations in the lifelong learning market. MemberSuite explains the differences between customization and configuration, why you should think twice about AMS customization , and how many systems are customized even when they’re not marketed as such. Long live the topic!”.