Reid All About it

JUNE 10, 2016

Find out with Jeff De Cagna, Chief Strategist and Founder of Principled Innovation. To be successful, you need a solid marketing strategy to recruit the right sponsors and grow your attendance. – Measuring: Using Digital Metrics to Gain Member Insight. Participate live or view the recording. CAE credit.

System 150

System millennials Member Insights Recruiting 150

Smooth The Path

FEBRUARY 17, 2016

Sometimes associations hear about the latest trend in technology, a way others are raising funds with sponsorships or in isolation they ideate an innovative benefit. We’re focused on launching a product to bring revenue into the association, the problem is this may not be a product our members find of value. Afraid to Start.

Directory 60

Directory Innovation Survey Project 60

Smooth The Path

JULY 12, 2018

For the members who think of the association as a cause, how should you change the association’s strategy, innovation plans, and marketing to meet their needs? Our point of view is not always our members’ point of view. Related: We join because that is what we do.

Innovation 74

Innovation Strategy Leadership Team 74

Reid All About it

JANUARY 13, 2023

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. Membership benchmarks.

Revenue 39

Revenue Education Strategy Leadership 39

Smooth The Path

APRIL 24, 2018

Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Associations can no longer make it by marketing benefits.The only way to get their attention and to keep them engaged is by marketing and then delivering solutions and experiences.

Member Engagement 95

Member Engagement Marketing Member Insights Member Research 95

Reid All About it

SEPTEMBER 13, 2019

WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. What a member (or anyone) says they need isn’t always what they really need. Digital Strategies to Engage Members (Coffee Talks with Results Direct – Alexandria VA). Host: Community IT Innovators.

DC 34

DC Washington Revenue Review 34

Reid All About it

FEBRUARY 11, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories , and highlight the important role these campaigns have in propelling associations forward. ? Strategy development and facilitation are not the same thing.

Content 39

Content Strategy Technology Analysis 39

Smooth The Path

MAY 23, 2017

We can change the organization’s strategy. We can develop offerings members love. We can attract high-quality members with our improved marketing. Let us say we know the answers to these questions. Now we can act on that information. But, we can only do this with high-velocity decision making.

Project 89

Project Conference Strategy Member Engagement 89

Reid All About it

FEBRUARY 18, 2022

Marketing maturity assessment. Mighty Citizen launched The Mighty GPS , a 10-minute self-assessment to measure your association’s marketing maturity. SAM is an agile design and development model for courses, perfect for associations that want to respond quickly to market demands. Host: American Marketing Association.

Content 39

Content Marketing Tips Strategy 39