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Resources of the Association Community

Smooth The Path

I conduct member research all the time, so I get direct access to the bright spots in our industry. But I also frequently scan and read treasures from our knowledge leaders about membership, engagement, innovation, chapters, governance, trends and more. Where do you get knowledge and insights about the association industry?

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Use the 5-Step Idea Process to Become an Association Innovation Ninja

Smooth The Path

Ideas are the root of all innovations. Because ideas lead to innovation we want more ideas, better ideas, THE idea that will excite members. Our members are taking on new responsibilities, being asked to take on new projects or they are identifying something new that needs to be done. How much will it cost?

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How to Recruit and Engage an Entirely New Generation of Members

Smooth The Path

Focusing on current stale offerings and not on innovations. Focusing on one segment of membership, but not on younger members. Each one of these behaviors can be deadly, but the last one, focusing more on younger members may have the power to solve all the others. Focusing on the wrong key industry issues.

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Association Brain Food Weekly: 7.9.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Explore ways to leverage lighting and environmental features to inspire innovation. Training programs. Order and change.

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From the Corner Office: Scott Wiley, CAE

Association Adviser

Scott Wiley, CAE, head of the Ohio Society of CPAs , and newly elected Chair of the ASAE board, shares his thoughts about advocacy, millennials, member engagement and the importance of financial literacy in an exclusive Association Adviser interview. . AA : OSCPA has a reputation for being very innovative.

Ohio 60
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How to Leverage Your Association’s Super-Members

Smooth The Path

Set them loose on propelling the industry or profession forward and focus your energy on developing great experiences for members with insights from other groups of members, like new members or core members. Related: Move your association from community resource to community leader.

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How to Exponentially Improve Member Engagement at Any Association

Smooth The Path

The only thing preventing our association from becoming the top of mind resource, the organization members are trying to figure out how to become more engaged with, and the one members rave to their colleagues about is… Simply, our understanding of members. The good news is size is not holding associations back.