Remove Innovation Remove Member Research Remove Strategy Remove Team
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Association Brain Food Weekly: 7.9.21

Reid All About it

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Order and change.

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Developing My Dream Association

Smooth The Path

We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. Another core staff value would be to get insanely good a customer service.

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From the Corner Office: Scott Wiley, CAE

Association Adviser

Scott Wiley, CAE, head of the Ohio Society of CPAs , and newly elected Chair of the ASAE board, shares his thoughts about advocacy, millennials, member engagement and the importance of financial literacy in an exclusive Association Adviser interview. . AA : OSCPA has a reputation for being very innovative. SW : We do.

Ohio 60
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Is it Day 1 or Day 2 for Associations?

Smooth The Path

We can change the organization’s strategy. We can develop offerings members love. We can attract high-quality members with our improved marketing. It is Day 1 for the associations who know the answers to these questions. Let us say we know the answers to these questions. Now we can act on that information.

Project 89
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How to Leverage Your Association’s Super-Members

Smooth The Path

Not only can super-members help the association excel in this area, this is where their interests lay. They no longer worry as much about personal success and instead think about team success and the success of the industry or profession.

How To 90
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Are You Struggling with Unsolvable Problems, Tough Choices and Uncertainty at Your Association?

Smooth The Path

When one of my proposals for member research doesn’t move forward with a perspective client I know that I’m one proposal closer to one that will move forward. Through conflict, or working to resolve conflict, the team can actually form greater bonds. I hear others talk about reframing in their professional lives too.