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How a Major Corporation Crowdsources Product Innovation (And How You Can Too)

Higher Logic

Starbucks is one of many companies that’s using crowdsourcing to take innovation directly to their customers. Customers made their requests, which were then voted on by other patrons to determine their popularity before Starbucks put them into production. 4 Steps to Crowdsource Product Innovation at Your Company.

Products 180
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Corn Growers Group Launches Innovation Challenge

Associations Now

The National Corn Growers Association is relying on some friendly competition to crowdsource innovative ways to use corn products. billion bushels, the National Corn Growers Association is hosting a global open innovation challenge to explore new solutions for turning the crop into bio-sustainable chemicals and molecules. “We

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Protech Adds Chief Revenue Officer to Accelerate Growth and Boost Industry Partnerships

Protech

John Bjorn, CRO, Protech, said, “I am excited to be part of Protech, a company that for more than 35 years has defined success and innovation in the association management industry. Bjorn has also held management positions with Xerox and AT&T where he received the JD Powers Award for Service Excellence. .

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Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

64% of users are more likely to purchase a product online after watching a video. Product Videos Product videos educate prospects in a compelling way that quickly builds trust and interest. We used creativity and some humor to capture the essence of the product in a short video. hours per week in 2018.

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Four Steps to a Better Member Toolkit

Associations Now

Toolkits are one of the best ways to deliver value to your members by showing them how to make good use of the programs, products, and services your association offers—whether the purpose is to raise awareness of a new campaign, describe a benefit, or teach an important skill or process. But a lot can go wrong in producing a toolkit.

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Association Brain Food Weekly: 6.20.16

Reid All About it

No product-centric webinars, sorry. Meeting planners need to stay on top of technological advances, corporate initiatives, budget restrictions, attendee expectations, meeting innovations and organizational goals or risk becoming obsolete. More info/register. Tue 6/21 at 12 p.m.* – How Meeting Planners Can Change the World.

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White House Patent Reform Progress Draws Association Praise

Associations Now

The British video game industry group TIGA this week released a new report titled “Trolls, Innovation, and Thermonuclear War” on the issues raised by myriad patent battles. Despite House passage of the Innovation Act in December, the bill faces an uphill battle in the other chamber.