How a Major Corporation Crowdsources Product Innovation (And How You Can Too)
Higher Logic
JANUARY 9, 2018
Starbucks is one of many companies that’s using crowdsourcing to take innovation directly to their customers. Customers made their requests, which were then voted on by other patrons to determine their popularity before Starbucks put them into production. 4 Steps to Crowdsource Product Innovation at Your Company.
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