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Stronger by Association: How to Create a Content Marketing Strategy

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How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. Your organization should be “the trusted, expert resource in your niche wherever your customers are at online.”

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Implementing a Successful Cause Marketing Campaign

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Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. How to Create a Content Marketing Strategy.

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Stronger by Association: Communications Audits and Digital Media.

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Angie Reese-Hawkins, President and CEO of the Metropolitan YMCA of Washington and Steve Drake, President and CEO of Drake &; Company will talk about communications and marketing in a social media age during the Association of YMCA Professionals convention July 21 in Dallas. How to Create a Content Marketing Strategy.

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Financing not Fundraising: 5 Steps to Jump Start Your Board

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Heres a message board members need to understand: Once youre excited about the mission and strategic direction of the organization, its up to YOU to help fund the strategy to achieve the objectives. Stronger by Association is a blog for members, volunteers and staff of nonprofit organizations. Nursing Organizations Alliance.

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Stronger by Association: What I'm Reading.

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In preparation for The Drake , Ive been reading anything I can get my hands on that deals with content marketing and management. What is Content Marketing? Weve tried to define content marketing before on this blog - such as here and here. Weve tried to define content marketing before on this blog - such as here and here.

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Stronger by Association: Make 2012 "The Year of Better Content"

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At the start of the year, Forbes magazine predicted that 2012 would be "the year of content," declaring that content and social media marketing should a part of every brands marketing plan. When setting the course for a better association content strategy, be sure to keep the five Ws in mind: Who are we trying to reach?

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Time Management: The Most Critical Skill for Association Leaders

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What’s the most critical skill for leaders of associations and nonprofit organizations? For associations and nonprofit organizations, excellent management of key resources – including time – is crucial. Stronger by Association is a blog for members, volunteers and staff of nonprofit organizations.

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