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Association Brain Food Weekly: 1.8.21

Reid All About it

Virtual conference pricing. At ASAE, Warren Hoffman of the Association for Jewish Studies explains how they priced their virtual annual meeting. This case study will help you make an effective argument for appropriate pricing. Joe Post, Vice President Strategy & Experience Design at Adage Technologies. CAE credits.

Las Vegas 370
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Association Brain Food Weekly: 1.15.21

Reid All About it

Content/education strategy. Hear how technology can help you use your member data to drive strategy at your organization. Hear about the results of Looking Forward TM 2021, a global environmental scan of the association sector and the implications of the data on association strategy. From Systems of Record to Systems of Action.

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Beware of Commoditizing Customers or Members

Idea Architects

I am serving as emcee/learning weaver for a major convention in Las Vegas this week, a role that gives me the opportunity to engage with each of the general session presenters. In his excellent presentation, Moore also noted that a brand story must be about more than just low prices. Are you telling a great brand story?

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Association Brain Food Weekly: 7.21.17

Reid All About it

If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. Presenter: Patti Shock, academic consultant, The International School of Hospitality, and professor emeritus, University of Nevada, Las Vegas. Wed 7/26 at 2 p.m. 1 CAE credit.

Las Vegas 231
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Association Brain Food Weekly: 2.19.21

Reid All About it

Board strategy. Learn about re-permission campaigns, how to design a multi-touch customer experience, and re-permission strategies to help drive opt-ins and keep consent records updated. Derrick Johnson, DES, CMP, Director of Event Strategy & Development & Chief Diversity Officer. More info/register. 1 CAE credit.

Revenue 322
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Mortgage Associations Fight Unusual Plan to Save Homes

Associations Now

Home prices are on the rise, and headline writers across the country couldn’t be more ecstatic: “Housing Market Heats Up,” “Firing on Most Cylinders,” “Housing Market Roars to Life.”. Those reports might seem foreign in parts of the country where the housing market has been slower to recover.

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Media Relations – The New World According to Brian Solis (from the ASAE Annual Meeting)

Guilt by Association

Brian Solis, one of the superstars in social media strategy, spoke at the ASAE Annual Meeting in San Diego last week. Others (like Wes Trochlil) say it’s the price we pay for playing in social media. And thanks especially to Brian and his co-panelist, Chris Jennwein, of Greenspun Interactive of Las Vegas.