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Association Brain Food Weekly: 1.8.21

Reid All About it

Virtual conference pricing. At ASAE, Warren Hoffman of the Association for Jewish Studies explains how they priced their virtual annual meeting. This case study will help you make an effective argument for appropriate pricing. Jodi Harris, Content Marketing Institute ). Amy Gitchell, Marketing Specialist, GrowthZone AMS.

Las Vegas 370
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Association Brain Food Weekly: 1.15.21

Reid All About it

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy. Kim Moutsos, Content Marketing Institute ). Lisa Block, Velvet Chainsaw Consulting ).

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Association Brain Food Weekly: 2.19.21

Reid All About it

Board strategy. I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Host: American Marketing Association. Membership recruitment.

Revenue 322
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Association Brain Food Weekly: 7.21.17

Reid All About it

Host: American Marketing Association. If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. Presenter: Patti Shock, academic consultant, The International School of Hospitality, and professor emeritus, University of Nevada, Las Vegas.

Las Vegas 231
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Beware of Commoditizing Customers or Members

Idea Architects

I am serving as emcee/learning weaver for a major convention in Las Vegas this week, a role that gives me the opportunity to engage with each of the general session presenters. In his excellent presentation, Moore also noted that a brand story must be about more than just low prices. Are you telling a great brand story?

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Mortgage Associations Fight Unusual Plan to Save Homes

Associations Now

Home prices are on the rise, and headline writers across the country couldn’t be more ecstatic: “Housing Market Heats Up,” “Firing on Most Cylinders,” “Housing Market Roars to Life.”. Those reports might seem foreign in parts of the country where the housing market has been slower to recover.

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Media Relations – The New World According to Brian Solis (from the ASAE Annual Meeting)

Guilt by Association

Brian Solis, one of the superstars in social media strategy, spoke at the ASAE Annual Meeting in San Diego last week. He’s going to publish a wiki soon that explains all of these in detail, to help you figure out what’s pertinent to your markets and conversations. Sadly, the session wasn’t recorded. The image is on Flickr.