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Association Brain Food: 8.9.24

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Association strategy. He warns against relying on yesterday’s programs and generational stereotypes to guide your strategy. Too many associations default to programs designed to serve existing audiences they know instead of learning about and serving future audiences that will be the heart of their industry or profession.”

Cleveland 265
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Association Brain Food: 3.17.23

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The weekly list of free educational events and resources for the association community… Online learning. With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. Content is a commodity, says WBT Systems. You fall to the level of your systems.”

Revenue 206
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Association Brain Food: 3.24.23

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WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. Sponsorship strategy. They explain how to use AMS data for planning and marketing events.

Revenue 230
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Association Brain Food Weekly: 1.28.22

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If the registration numbers for your educational programs are disappointing, WBT Systems shares several reasons people don’t commit to online courses and conferences. They also explain how to overcome registration resistance. Josh Bersin is always insightful about the future of work, technology, HR, and learning.

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Association Brain Food Weekly: 1.21.22

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Learn more about the application process, including tips for a successful submission and insider knowledge about what the judges seek, during a 1/28 webinar—details below. Sticky learning. Rereading something is no substitute for retrieval practice , says WBT Systems. The member experience. Event trends. Email chains.

Survey 195
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Association Brain Food Weekly: 10.12.18

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Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. WBT Systems explains how to motivate members to buy what you’re selling. How to explain content marketing to anyone.

DC 170
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Association Brain Food: 2.10.23

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Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. EventMobi explains how to use a year-round community and content hub to keep attendees connected with each other and with your association. Member recruitment.