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Association Brain Food Weekly: 8.21.20

Reid All About it

Alisha Haridasani Gupta, New York Times ). The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. 5 Tips to Engage Gen Z and Millennial eLearners in 2020 and Beyond. Experience a best-in-class virtual event to inspire and start building your new event strategy.

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Survey: These Companies Set the Standard for Leadership

Associations Now

A new study finds that the best companies to recruit from have one thing in common: really, really good leadership training programs. So says a new report from Chally Group Worldwide ranking the top companies for leadership. IBM has a Basic Blue for IBM Leader program, which guides new employees along career paths.

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Association Brain Food Weekly: 5.15.20

Reid All About it

MemberSuite describes how to show virtual event ROI to sponsors and exhibitors by creating opportunities for them to achieve their marketing goals: increasing brand awareness, providing thought leadership, showcasing their products, and developing and deepening relationships. Host: Event Leadership Institute. Fri 5/15 at 1 p.m.

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How the Pope Is Connecting with Younger Generations on Social Media: Pope Emojis

Beth Kanter

As you probably know, the Pope is visiting the United States this week in Washington, DC; Philadelphia; and New York City. What can your nonprofit learn from the Pope’s approach to networked leadership and changing with the times? The campaign is targeting the casual advocate, drawn to the Pope.

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From the Corner Office: Carol Khoury, NYSSA

Association Adviser

This month’s Corner Office spotlight shines on Carol Khoury, managing director of membership & marketing, for the 10,000-member New York Society of Security Analysts (NYSSA). AA: Has NYSSA changed its membership recruitment and retention strategy in response to the many changes affecting Wall Street? Carol Khoury.

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Keys to Association Career Success

Association Adviser

” As Christine Smith , president of online career center provider Boxwood Technology , explains in today’s leadership profile , “Success usually doesn’t come from one single great ‘thing’—it’s doing a lot of little things well every day.” It’s also a great recruiting tool, added Smith. ” Pretty simple. .”

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This Is Not a Good Look for Us

Spark Consulting

It’s an open secret that associations are deeply concerned about – and struggling with – our ability to recruit and retain Millennial young professionals, both as members and as association executives and talent in our industry. Millennials share many attitudes that differ from their elders.