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Engaging Your Young Professional Members: 9 Tips

MemberClicks

And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. That’s why it’s crucial to offer Millennial and Gen Z members opportunities to connect with one another and access to a community of other professionals.

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Keeping Email in the Mix: Association Marketing and Young Professionals

Association Briefings

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Anyone born between 1981 and 1996 is considered a millennial. By the Numbers So, what do the numbers tell us about email use among millennials and Gen Z?

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Embracing and Engaging Young Professionals

GrowthZone

The bulk of the workforce is made up of Millennials, Generation X, and Baby Boomers, and Gen Z is not far behind. Provide a path to leadership. Provide a path to leadership. It’s a o ne-page pdf that associations can share on social media, post on websites, include with emails, or feature in member newsletters.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Instead, you need to align your new online community with the mission and priorities of your association's leadership. The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue.

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Beyond Bronze, Silver, and Gold—Grow Success With Purpose

.orgSource

People benefit from the encouragement and wisdom of groups like.orgCommunity’s Leadership Circles. This shift may be aligned with the sensibilities of millennials, who are currently the majority of the workforce. It’s an example of changing but not changing. We’re leveraging an existing strength but shifting the perspective.”

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The World of Opportunities for AMCs: A YM Perspective

YourMembership

The loss of leadership vital to the health of the organization. Younger members, especially millennials, have experienced technology as a key component of their entire education experiences, have expectations that will put pressure on associations not investing in current technology. They need leadership in all areas of their business.

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Best of the Web: April 2014

Association Adviser

We Can’t All Blame Ourselves: Why Millennials Need to Pull Their Own Weight. Regardless of change and differences in generation styles, there are areas where it’s still appropriate to expect Millennials to conform to traditional ethics and hard work. Association Leadership. Bill Mickey. Melissa Harrison. Karl Moore.