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How to Ensure Your AMS Reports Include The Right Data

Membersuite

The association staff on the project team care about these functions and features, but most of their co-workers only care about one thing: reports. Reports provide the information you and your colleagues need to better understand your members, customers, and prospects. Teach data users how to create and pull reports.

Report 175
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How to Develop Really Good LMS Requirements

WBT Systems

The request for proposal you send to learning management system (LMS) providers is only as good as the process you use to develop your LMS requirements. Before you even think about creating a request for proposal (RFP), you must spend time on the LMS requirements gathering and analysis process.

LMS 165
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How to Prepare a Business Case for a New LMS

WBT Systems

Do you feel like giving your learning platform a heave-ho out the door? As dysfunctional and frustrating as that old learning management system (LMS) is, your association still relies upon it. Or, it doesn’t have the functionality to allow your online learning business to grow. Document what you learn.

LMS 160
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Association Brain Food: 3.10.23

Reid All About it

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195
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Give a Taste: Let Prospects & Members Sample Online Education

WBT Systems

Dr. Robert Cialdini, author of Influence: The Psychology of Persuasion , brought the six principles of persuasion to the attention of the marketing world back in 1984. Offers like these work better when marketed with a sense of urgency. You will need to market this sample program as much as any other product.

Sample 150
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3 Learning Business Challenges & How to Overcome Them

Fonteva

With so many eLearning and professional development opportunities available on the market— through associations, employers, and even private companies such as LinkedIn and Udemy— it’s not surprising if you’ve seen a decrease in engagement. Do your research during the selection process, carefully writing an LMS request for proposal (RFP).

LMS 52
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Association Brain Food: 10.21.22

Reid All About it

She explains how the request for proposal (RFP) has become a vehicle for the misappropriation of someone else’s work. No one wants to shop in a messy store, so why would they want to browse through a cluttered online learning catalog? How Association Marketers Are Using Digital To Grow Member Engagement & Revenue.

Revenue 44