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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

In fact, 43% of associations find that offering a conference discount is the most effective way to recruit new members. When members are doing something cool in your community, give them a shoutout in your newsletters and social media. Member newsletters Newsletters are a great place to send updates across your membership base.

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14 Best Member Retention Strategies to Engage Your Top Supporters

EventMobi: Association Events

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. But on a practical level, how can you actively recruit and retain members for the long run? Recruit team members who have previous experience running successful events. Why does member retention matter?

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Four Reasons Your Marketing Team Needs Community

Higher Logic

theSkimm, a newsletter for women, has a strong recruitment strategy tied to their ambassador program -- Skimmbassadors recruit their friends to subscribe to the newsletter by hosting parties and making it more of a social outlet rather than a solo reading experience.

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Building Buy-In for an Online Community at Your Association

Higher Logic

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. The goal: Every year, bringing in new members is likely to be on your association’s list.

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Changes in Membership Management Software that Could Impact How You Run Your Association

Socious

They include integrated websites, responsive design, file and video libraries, wikis, and blogs. According to the benchmarking report, associations that are seeing growth are taking advantage of top recruiting methods like word-of-mouth recommendations and email. Often, these tools are designed to deliver value to members quickly.

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Curating conference content to promote member engagement

Aaron Wolowiec

In addition to driving the development of timely follow-on educational programs, and aiding learners in linking theory (presented at the conference) with practice (challenges encountered on the job), curated content can also support organizational recruitment and retention efforts (by delivering quality products and services that members value).

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Stronger by Association: How to Start an Association

AMR Management Services

Develop sound communications tools This can range from a printed or email newsletter to a simple website. Focus efforts on both member recruitment and retention. Association for Rural and Small Libraries. Chief Officers of State Library Agencies. of most start-up associations. Animal Health Foundation. Caple Foundation.

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