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Association Brain Food: 1.12.24

Reid All About it

If you’re a regular reader of Association Brain Food, this post from TopClass LMS will be familiar ground for you. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members.

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Association Brain Food: 2.2.24

Reid All About it

If your association is looking for a sure-fire way to attract young professionals, TopClass LMS has the answer: early-career microcredentials. Microcredentials and digital badges help young professionals differentiate themselves from peers and acquire the skills they need to get hired and promoted. Member connections.

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Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 230
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The State of Association E-Learning: Cloudy with a Chance of Sunshine

WBT Systems

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. Start with an association e-learning strategy. Therefore, only 23% of associations have an e-learning strategy.

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. Sponsored educational programs.

Revenue 53
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How to Meet the Membership & Education Expectations of Millennials and Gen Z

.orgCommunity

New research shows they have much greater price sensitivity and much lower brand loyalty than older generations. Their price sensitivity isn’t a surprise considering their: • Student loan debt. • Weakened job prospects. • Low earnings. • Lack of employer support for membership and professional development.

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Association Brain Food Weekly: 8.9.19

Reid All About it

I’m realizing how much I’ll miss seeing my friends. Shopping for an LMS? You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. WBT Systems (of TopClass LMS fame) explains how learning subscriptions help good intentions come to life.