Remove Maine Remove Marketing Remove millennials Remove United States
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Can Encouraging Bleisure Travel Boost Millennial Conference Attendance?

Associations Now

Millennials might be most susceptible to the mixing of business and pleasure travel. As millennials become a greater percentage of meeting attendees, catering to them a bit more—in both programming and marketing—makes sense. So, what aspects of your host city will move more millennials from maybes to ticket booked?

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Marketing Trends: How to Wow Them In 2023

CMA Solutions

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Now, it’s marketing in general.

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Study Points to Growing Bleisure Traveler Market

Associations Now

A new report reveals that millennials are extending business trips for a bit of vacation at a much higher rate than generations before them, creating a growing category of traveler. When extending trips for leisure, travelers overwhelmingly (91 percent) stay in the same hotel, with most reporting convenience as the main driver for doing so.

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9 Steps for Building Member Personas

Higher Logic

Provide better marketing to the members you already have? How many Silent Generation, Boomers, Gen Xers, and Millennials do you have? Combine members into groups, with major groups becoming your main personas. Here are nine steps to get you started. 9 Steps to Create Member Personas. Define Your Purpose. Start with generations.

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Shopping Center Group Helps Members Navigate Industry Disruption

Associations Now

As baby boomers age out of their prime consumption years, the smaller Gen X group becomes the main spenders, and millennials come into their prime spending years with different expectations, retailers and shopping areas will have to adjust. “I I think all of those competitive and societal changes are impacting retail,” McGee said.

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You’re Never Too Young to Conquer New Challenges

Association Adviser

Christina graciously took time to speak with Association Adviser about the excitement of building a career that is larger than working for just one organization, becoming a better association manager, and why everyone should kick the stereotyped “millennial” label to the curb. Association Adviser: How did you get into association work?

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The Hourglass Blog: What Wikileaks Should Teach Association.

The Hourglass Blog

skip to main | skip to sidebar. In reflecting on what it means when a professional, technically sophisticated, and well-protected government such as the United States suffers an intelligence breach of this magnitude, the author specualtes on what that might mean for the rest of us. Developing Millennial Leaders.