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Association Brain Food: 4.12.24

Reid All About it

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256
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Association Brain Food: 4.5.24

Reid All About it

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Gamification at events. EventMobi explains the psychology behind gamification. More info/register.

Revenue 256
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Local Mission, Local Partner - Friday Fix

YourMembership

Corporate + Social. Let’s imagine for a moment that you are the Maryland Association of Ice Road Truckers (This is an attempt to fictionalize an association. Smith is the Director, Inbound Marketing at YourMembership.com. Social Media and Business Trends. Corporate + Social. Associations. Advantages.

Maryland 150
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Association Brain Food Weekly: 9.30.16

Reid All About it

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Hear about the opportunities and challenges faced by a US association in penetrating the India market as well as the lessons they learned. Maryland Dept.

Maryland 150
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How Associations Can Transform Higher Education

Reid All About it

Not many, not at the prices charged by universities today. In the paper, Tom Hood , CEO of the Maryland Association of CPAs, said, “College programs are missing the success skills that are increasingly required earlier in young professionals’ careers”. Soft skills to improve social and emotional intelligence (EQ). Fill the gap.

Education 150
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Join an Interactive Discussion on - Membership Marketing Blog

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Join an Interactive Discussion on the Membership Marketing Benchmarking Report. Membership Marketing Benchmarking Report.

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Is New Technology Worth The Investment?

Association Adviser

Last month Reggie Henry, CIO of ASAE, recounted a story about an exchange with a University of Maryland student in which the student explained that younger people aren’t communicating by email anymore, but almost exclusively through social networks. Or, by allowing non-members to sign up to receive your eNewsletter or digital magazine.