Remove Marketing Remove Massachusetts Remove Newsletter Remove Technology
article thumbnail

Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]

Higher Logic

Organic Conversation Jumps Despite Technology and Privacy Concerns. MSCPA marketed its community in its print magazine and reminded members of its launch through its website and email. CPAs can be more cautious when trying new technology,” said Kara. Still, staff started the community with low to moderate expectations.

article thumbnail

What Can Associations Learn From Corporate Content Marketers?

Associations Now

Content marketing is nothing new. They all shared examples and lessons from for-profit content marketing strategies. I get weekly email newsletters from them,” van Hilst said. Have any other examples associations can take from corporate content marketers? Take some lessons from the for-profit world.

Content 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food: 2.3.23

Reid All About it

A few of them might surprise you, but they’re essential for technology project success. Marketing plan. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. Our topic is the indispensability of technology in associations. Change management.

LMS 40
article thumbnail

Association Brain Food: 5.6.22

Reid All About it

He identifies three areas to explore for signals of “outside-in” change : new laws, competition and emerging technology. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Quick hits.

article thumbnail

Association Brain Food: 1.27.23

Reid All About it

Granted, because of their job, some aren’t your target market, but many are. CAE, CMP, Deputy Executive Director, CPCU Society, The Institutes, Risk and Insurance Knowledge Group Beth Arritt, President & CEO, The Arritt Group Erika Jolly Brookes (moderator), Chief Marketing Officer, Higher Logic Tue 1/31 from 9 a.m. Gen Z values.

article thumbnail

Coronavirus Updates for Association and Events Professionals – What You Need to Know

AssociationChat

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. Penn) March 27, 2020 – SUBSCRIBE TO HIS NEWSLETTER! Deflation or inflation? Rising rates? Three months?

article thumbnail

Daily #COVID19 Updates for Association and Events Professionals – What You Need to Know

AssociationChat

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. Penn) March 27, 2020 – SUBSCRIBE TO HIS NEWSLETTER! Deflation or inflation? Rising rates? Three months?