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Association Brain Food Weekly: 5.3.19

Reid All About it

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Tech Tools to Make You Immediately More Productive. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world.

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Daily Buzz: How Dark Social Is Skewing Your Data

Associations Now

Dark social shares mean your team could be basing its marketing insights—and budget—on inaccurate data. For your performance marketing team, “dark social” might as well be the dark side of the moon. In fact, one report says about 84 percent of social shares happen via dark social, according to marketing firm RhythmOne.

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Daily Buzz: Google Analytics Spreads to Images

Associations Now

Google Analytics is a critical tool for tracking engagement with your online content, but reporting on images has been scant. Previously, all Google Image search results were grouped together under “google/organic” in Google Analytics Acquisition reports. It’s no secret that social media is a key marketing tool.

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Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

Here are our top tips from an HR consultant: Invest in a comprehensive management solution Communicate consistently and valuably Offer ample learning opportunities Provide tools for members to engage with each other. For associations, membership management tools will be your best bet. Email marketing and communication.

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AMS Platforms: A Comprehensive Guide for Associations

Fonteva

While software solutions address specific needs and will typically require individualized solutions for connecting them into your broader system, an AMS platform is the broader system that comes preconfigured with the tools you’ll need and can be easily expanded to include more. What is an AMS platform? Membership Management.

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Diversify Your Retention Rate, and Other Membership Ideas

Associations Now

Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas, including great questions for member research and the power of delegating metric measurement to staff. It’s not enough to build new tools or processes for members to adopt, he said.