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Building Personas: Defining Your Audience

Higher Logic

From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. What is their yearly revenue? Start by searching their site for testimonials, case studies, press releases, or newsletter signups. How much do they spend?

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Early Meeting Predictions for 2016

Associations Now

“While the news of overall growth is positive, the report also sounds a note of caution,” CWT said in a press release. “As Here’s a deeper look at the report’s global predictions: Sellers’ market in North America. Globally, hotel prices are predicted to increase by 2.5 Buyers’ market in Europe. percent next year.

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MGI President Rick Whelan Receives Direct Marketing Association of

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. MGI President Rick Whelan Receives Direct Marketing Association of Washington Distinguished Achievement Award. Speaking Engagements.

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Red-Letter Day: Postal Service Seeks ‘Exigent’ Rate Increase

Associations Now

The requested three-cent price hike for first-class postage is relatively minor for consumers, but the pain would come in the form of higher mass-mail and periodical rates, say associations and industry groups whose members would take the hit. . Pain for Mass MAilers. Barnett, the chairman of the USPS Board of Governors, in a statement.