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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

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Association Brain Food: 5.12.23

Reid All About it

Learning business. WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. Host: Qiqo *All events are online at Eastern Daylight Time unless otherwise noted. Newsletters.

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Association Brain Food Weekly: 8.21.20

Reid All About it

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Virtual event sponsorship. Have a great program to share? Virtual events. Association membership app.

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Association Brain Food: 5.19.23

Reid All About it

Amith Nagarajan at Sidecar makes the diagnosis: they need to build a growth mindset into their culture —and he explains how to do that. Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content. Fri 5/19 at 4 p.m.

Strategy 195
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Association Brain Food Weekly: 6.11.21

Reid All About it

If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Make time for microlearning. Chapter benchmarking.

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From Idea into Reality: 8 Steps to Start an Association

MemberClicks

Associations come in many shapes and sizes but have one essential thing in common: building connections between like-minded individuals and providing resources for their members to succeed. Social associations – A group oriented around socializing and building community. Recruit your board. Want to start an association?

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Association Brain Food Weekly: 3.9.18

Reid All About it

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Expand how your association thinks about sponsorship: partner with companies whose sponsorship and involvement will add value to your online learning programs. 1 CMP credit. . regulation.

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