Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Team 88

Team Marketing Analysis Social Media 88

Socious

NOVEMBER 3, 2016

Gary Vaynerchuk. Anna Kendrick. Alec Baldwin. 4 days, a dozen high-profile headliners, and so many sessions it will make your head spin.

Sample 100

Sample Marketing Conference Tips 100

Elevating Engagement

FEBRUARY 24, 2023

Please take a bottle to sample on us. “Unfortunately, no,” said the staff member, “they discontinued it due to low sales. I really liked it too, but I switched to this flavor, and I think I like this new one better. Just tell the person who checks you out that I said you could try it for free.” This experience is remarkable and rare.

Organization 79

Organization Marketing Sample Tips 79

GrowthZone

NOVEMBER 15, 2018

When creating a marketing plan, many organizations miss the opportunity to clearly differentiate between a strategy and other plan components. Strategy” refers to the long-term planning and implementation of methods to help an organization achieve its marketing goals. Not a strategy: To grow our share of the market.

Tips 96

Tips Marketing Sample Social Media 96

Associations Now

JANUARY 8, 2020

In a time when the industry as a whole is struggling, newspapers have been getting creative with their marketing approaches. But rather than flailing, the industry has taken to coming up with clever marketing approaches. In comments to Digiday , the paper’s vice president of global marketing, Paul Plumeri Jr.,

Industry 75

Industry Marketing Dallas Sample 75

Membership Marketing

MARCH 7, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Sample Marketing Language for Automatic Membership Renewals. ” This language is provided as a sample only.

Sample 40

Sample Marketing Price Survey 40

Associations Now

SEPTEMBER 13, 2019

Don’t exclude them by marketing only to members. Also: why meeting planners should collaborate with digital marketers. And though your association might consider those educational opportunities a member benefit, they are worth marketing out to nonmembers, too. The fact is, not all nonmembers want to be members.

Education 60

Education Marketing Sample Certificate 60

Smooth The Path

MARCH 19, 2019

Perhaps the safer strategy is to consider free sampling rather than free membership. Similar to cheese on a tray at the deli, here are some ways associations can sample their benefits for prospective members to try and then hopefully buy. Sample Content. How Not to Sample. Open Houses. Treat the Decision-Maker.

Sample 79

Sample Newsletter Content Strategy 79

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

Video 52

Video Marketing Strategy New Jersey 52

Blue Sky eLearn

JULY 17, 2017

Sample measures: Revenue: sales, units, refunds, profit/loss, market share, buying cycles. Are you interested in reaching particular segments of your target market? Sample measures: Customer satisfaction: reaction ratings, customer service calls, flagged issues, net promotor score. But to what end? So you can do what?

Sample 163

Sample Course LMS Revenue 163

Association Success

SEPTEMBER 7, 2020

While publishing and education have been digitized, marketing and communications shifted to the Internet, and sponsor goods evolved from products into services, many sponsor packages still focus on age-old event logo placements and branded activities. Companies use their marketing dollars for sponsorships. What Sponsors Don’t Want.

Conference 150

Conference Sample Revenue Social Media 150

Aaron Wolowiec

JULY 1, 2014

More specifically, are your meetings and publications teams working together to ensure your association’s events are effectively marketed? Optimal event marketing is multimedia in nature and should include messaging in most – if not all – of these communication channels. Channels – Determine how your association communicates.

Sample 100

Sample Strategy Social Media Communications 100

Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts. Live Distance Learning Training. Take courses here. Take a look.

Library 219

Library Products Video Course 219

Reid All About it

FEBRUARY 2, 2024

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. Practice implementing zero-based budgeting strategies in sample scenarios.

Certificate 266

Certificate Denver South Carolina Project 266

WBT Systems

JUNE 26, 2018

Ask around for request for proposal (RFP) samples and send one of them to a dozen LMS vendors? Narrow down the field first by: Working with an LMS consultant who narrows it down for you based on your requirements and their market knowledge. Otherwise, an online search will turn up samples too. What are your market challenges?

LMS 155

LMS How To Sample Proposal 155

Higher Logic

AUGUST 16, 2018

Integrating your marketing automation platform with multiple data sources. The purpose of integrating data with your marketing automation platform is to help you develop a digital behavioral identity for each subscriber, with the goal of personalizing the content they receive to increase engagement. Step 2: Set up a logic rule.

Social Media 153

Social Media Sample Marketing Examples 153

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 256

Survey Project Strategy Education 256

WBT Systems

OCTOBER 3, 2017

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. And, that 23% is probably higher than the reality because of the sample group. What are your market segments?

Mooc 192

Mooc LMS Sample Survey 192

Membership Marketing

APRIL 26, 2021

One step is by attending the upcoming webinar Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets and Advance Your Mission. Sample a copy here. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc. Don't miss this exclusive interview.

Recruiting 52

Recruiting Recruitment Sample Revenue 52

MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. How are they branding and positioning themselves in the market? These should be identified and prioritized in order of value to members.

Discount 52

Discount Price Sample Marketing 52

Blue Sky eLearn

MAY 16, 2019

You may have a full marketing department handling everything, you may not. Either way, it’s important for your education department to understand what marketing is doing! Some important items are: The marketing calendar. Other Documentation. It’s always easier to do with previous examples to work from!

Tips 211

Tips FAQ Education Sample 211

Blue Sky eLearn

MAY 4, 2020

This includes not only a “tradeshow-like” user experience but also marketing analytics and the integration of dynamic, intelligent graphic advertisements all over the virtual event space. They are the ones that know the platform the best, and your team can and should be focused on the program, marketing, and other aspects of the production.

LMS 282

LMS Price Team Sample 282

Association Success

NOVEMBER 17, 2020

Unless your association adopts modern digital marketing tactics, you’ll risk being lost in the shuffle. . Not only can this content help your association stand out online, but it can also offer non-members a sample of the insights they’d gain by joining. Here are four popular options for starting your ungated content journey. .

Content 148

Content Newsletter Sample Video 148

Elevating Engagement

NOVEMBER 24, 2023

For these companies, the marketing department often leads the show effort. You may see booth staff sampling and demoing products. They want to know the profile of your attendees so they know they are exhibiting (i.e., branding) to the right audience. Larger companies selling high-priced products/services exhibit to get leads.

Price 59

Price Sample Products Process 59

Thanks For Playing

OCTOBER 30, 2012

Mitch and I and a panel of experts (aka the Brown Bag attendees) will provide on-the-spot analysis and advice for the samples you bring to help improve your marketing and communciations efforts. Show off what's working at your organization, or get the input you need to take your marketing and communications efforts to the next level.

Social Media 150

Social Media Sample Analysis Washington 150

Reid All About it

JULY 7, 2023

If your association has a website redesign project on the horizon, there’s no need to ask ASAE Collaborate about RFP samples. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Fascinating times, right?

Tools 195

Tools Education Newsletter Chicago 195

Associations Now

MAY 29, 2019

Case in point: Recently, the PR Council announced that it would require its members to adopt a paid internship policy that mandates interns to be paid at least minimum wage for their local market, regardless of whether they’re receiving class credit. The policy takes effect in January.

Sample 101

Sample Class Survey Report 101

Forj

APRIL 22, 2021

A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. Everything that goes into a learning business needs to be supported by staff, technology, and the external market. Analyze samples of their past work. Final Report.

LMS 172

LMS Course Price Team 172

Multiview

FEBRUARY 9, 2023

Collecting survey data is a start but analyzing it well and executing next steps will ultimately determine the success of future marketing efforts. Ensure you’re including enough of a representative sample so that the findings reflect a diverse group of voices. Think back to the statistic from Hinge Marketing. What’s next?

Survey 52

Survey Sample Case Study Marketing 52

Nimble AMS

MAY 10, 2022

According to the Edelman and Linkedin study, 64% of respondents said thought leadership content was a more trustworthy means of determining an organization’s expertise than marketing materials or product sheets. .

Leadership 181

Leadership Content Social Media Sample 181

Association Success

NOVEMBER 23, 2020

Small Sample Sizes. Predictive Analytics Fail #1: Small Sample Sizes. The fact is, while pollsters did their best to represent the demographics of the states in which they were working, there are a lot of limitations to gathering a complete data sample over the phone or in front of Walmarts. Incomplete Data. Failure to Segment.

Sample 78

Sample Florida Ohio eBook 78

YourMembership

MAY 29, 2014

Special campaigns and marketing gimmicks may not be getting you the results you are expecting, or needing. The changes technology has brought to the table have everyone not just looking for, but also wanting to sample “the goods” before they commit their time and money. That seems to be the equation we are working from today.

Sample 150

Sample Recruiting Recruitment Marketing 150

YourMembership

MAY 29, 2014

Special campaigns and marketing gimmicks may not be getting you the results you are expecting, or needing. The changes technology has brought to the table have everyone not just looking for, but also wanting to sample “the goods” before they commit their time and money. That seems to be the equation we are working from today.

Sample 150

Sample Recruiting Recruitment Marketing 150

Membersuite

JUNE 16, 2021

At the national level, membership committees usually provide the board and staff advice on membership recruitment and retention strategies, and member/market needs—a valid purpose for a membership committee. Their assumptions and perspectives may not represent the reality for different segments of your membership and market.

Committee 131

Committee Recruiting Recruitment Sample 131

Membership Marketing

DECEMBER 19, 2013

Growth of Online Marketing: More and more marketing dollars are moving toward various forms of online advertising. These digital marketing methods are being adopted because they are track able, scalable, measurable and global. In January, we will be launching our next Membership Marketing Benchmarking Survey.

Marketing 40

Marketing Sample Recruiting Recruitment 40

YourMembership

MARCH 1, 2013

I spent yesterday at a fabulous conference– xPotomac (formerly Blog Potomac), which focuses on social media and new technologies for mostly marketing and PR folks. 6) Is Big Testing the Future of Marketing? Every day, we are seeing more overlap between marketing and technology. by Michael Brenner. Between science and art.

Sample 150

Sample Content Social Media Conference 150