Reid All About it

FEBRUARY 2, 2024

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. More info/register. More info/register. Host: WorkerBee.TV

Certificate 266

Certificate Denver South Carolina Project 266

Associations Now

MAY 21, 2015

And in today’s evolving communications and marketing environment, it’s important to find someone who has the right skills to take your associations to the next level. Don’t be afraid to ask for writing samples from candidates of any level. This is about what to do next. In other words, to sell.

Communications 40

Communications Marketing Recruiting Recruitment 40

WBT Systems

JUNE 26, 2018

Ask around for request for proposal (RFP) samples and send one of them to a dozen LMS vendors? Narrow down the field first by: Working with an LMS consultant who narrows it down for you based on your requirements and their market knowledge. Otherwise, an online search will turn up samples too. What are your market challenges?

LMS 155

LMS How To Sample Proposal 155

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

Video 52

Video Marketing Strategy New Jersey 52

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Are there any new things to communicate in your contract? Chapter benchmarking.

Certificate 322

Certificate Technology Communications Revenue 322

Reid All About it

JULY 7, 2023

If your association has a website redesign project on the horizon, there’s no need to ask ASAE Collaborate about RFP samples. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Fascinating times, right?

Tools 195

Tools Education Newsletter Chicago 195

Thanks For Playing

OCTOBER 30, 2012

Join me and Mitch Arnowitz ( Tuvel Communications ) at MGI (623 N. Mitch and I and a panel of experts (aka the Brown Bag attendees) will provide on-the-spot analysis and advice for the samples you bring to help improve your marketing and communciations efforts. please bring enough that we can pass them around (say 5-8 copies).

Social Media 150

Social Media Sample Analysis Washington 150

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. to 2:45 p.m.

Chicago 200

Chicago Newsletter Mooc Education 200

Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts. Higher Logic Users Group (HUG) Online Community.

Library 219

Library Products Video Course 219

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

San Jose 369

San Jose Email Marketing Tools millennials 369

Blue Sky eLearn

MAY 16, 2019

Information about your team’s project management methods and tools being used – i.e. where to find project task lists or communication threads in Asana, Basecamp, Slack, etc. You may have a full marketing department handling everything, you may not. Some important items are: The marketing calendar.

Tips 211

Tips FAQ Education Sample 211

Reid All About it

MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. Fri 5/19 at 4 p.m. More info/register.

Strategy 195

Strategy Content Leadership Email Marketing 195

Slice-Works

JUNE 25, 2014

10 Questions Every CEO Should Ask Their Marketing Director. Great Question: How can we turn marketing from an expense account to a revenue account? Leverage All of Your Communications. One way to get your members to support marketing/sales efforts — provide sample social media posts for important staff/membership communication.

Communications 28

Communications Marketing Conference Charlotte 28

Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. More info/register. More info/register. Host: WorkerBee.TV

Survey 256

Survey Project Strategy Education 256

Forj

APRIL 22, 2021

A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. Everything that goes into a learning business needs to be supported by staff, technology, and the external market. Assisting with the search for new learning technologies.

LMS 172

LMS Course Price Team 172

Wild Apricot

MARCH 25, 2010

Her “technology toolkit” and sample step-by-step plan are designed to help new nonprofit organizations get started with online marketing, outreach and fundraising — on a tight budget. Wild Apricot Blog is pleased to welcome a two-part guest post from media consultant Minal Bopaiah of Brevity & Wit , this week. read more ).

Technology 150

Technology Sample Social Media Communications 150

Association Success

NOVEMBER 23, 2020

Small Sample Sizes. Lack of Communicating About Uncertainty. Predictive Analytics Fail #1: Small Sample Sizes. As with a too-small sample size, incomplete data means that your predictions aren’t based in reality and are basically useless for building strategy upon. Incomplete Data. Failure to Segment.

Sample 78

Sample Florida Ohio eBook 78

Higher Logic

OCTOBER 12, 2017

Online community and marketing tools open up communications with your supporters. Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and social media. Customizable platforms enable your nonprofit to build unique solutions.

Technology 179

Technology Strategy Software Tools 179

Wild Apricot

MARCH 26, 2010

Today, she suggests next steps and offers a sample step-by-step plan you can adapt to meet your own organization’s social media mission: Using your Technology Toolkit Now, of these 10 technology tools , the first three are.( read more ).

Technology 150

Technology Sample Social Media Review 150

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. The report also includes a sample virtual event prospectus to give you additional ideas. Data Is for Marketers.

millennials 307

millennials Montana Class Education 307

Mariner Management

OCTOBER 23, 2020

The self-assessment has four categories: Leadership and Governance, Programs and Marketing, Membership and Financial Operations. CARE consists of elements in six key areas that are necessary for running a chapter like a business: Board of Directors, Communication, Finance, Governance, Membership, and Programming.

Sample 62

Sample Guidelines Tools Report 62

Higher Logic

AUGUST 9, 2018

In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI invested in strategic services for marketing automation with Higher Logic in 2017 to develop a lapsed member campaign to support their goals.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert. CAE credit).

Case Study 150

Case Study Social Media millennials Sample 150

Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert. CAE credit).

Case Study 150

Case Study Social Media millennials Sample 150

SCD Group

MARCH 29, 2015

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Here’s a sample of what arrived in my email box one day last week: Connecting up. Do your research to know the communications preferences of your personas: email, social media, texting, etc. Can we set up a call? It’s Josh.

Marketing 40

Marketing Strategy Email Marketing Sample 40

Membership Marketing

DECEMBER 19, 2013

Growth of Online Marketing: More and more marketing dollars are moving toward various forms of online advertising. These digital marketing methods are being adopted because they are track able, scalable, measurable and global. In January, we will be launching our next Membership Marketing Benchmarking Survey.

Marketing 40

Marketing Sample Recruiting Recruitment 40

Associations Now

APRIL 16, 2020

Clear goals and communication can get you back in the professional groove. And don’t just communicate, but over-communicate, your aspirations with your employer, colleagues, and family. A recent post from MemberSuite offers ways to communicate with prospective attendees. Is your parental leave time almost up? Quest says.

How To 64

How To Sample Social Media Communications 64

Aaron Wolowiec

OCTOBER 21, 2014

This month’s guest blog post is by Kent Agramonte, a marketing supervisor at Naylor. Kent Agramonte, marketing supervisor at Naylor LLC. When you are 100 percent confident that your survey is ready to be sent out, you may want to test it on a small sample of potential respondents before sending to your full distribution list.

Survey 100

Survey How To Sample Revenue 100

Membership Marketing

MAY 23, 2013

This technique is called a content marketing strategy where free samples of your membership content are made available -- typically online -- and those interested in using it connect with your organization. Joe Pulizzi shared some good insights on why content marketing may not work in the May. Content Marketing'

Recruiting 40

Recruiting Recruitment Content Marketing 40

MemberClicks

FEBRUARY 7, 2023

If you’re a visual learner, check out this article for a sample template and example to guide your letter-writing process. Address new members’ reasons for joining in your welcome letter, and in other key, initial communications with them. You can’t assume that just because you tell your new members something once, they’ll remember it.

Learning Management System 98

Learning Management System Social Media System Video 98

Membership Marketing

JANUARY 8, 2014

This is the second of three recommended membership marketing resolutions that I wanted to share at the start of the New Year. Digital advertising -- from Search Engine Marketing (SEM), to social media advertising, to banner ads and many other options -- continues to grow at a very rapid pace. of all ad spend ($109.7

Marketing 40

Marketing Sample Social Media Washington 40

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. How can you effectively target communications without good data? It’s harder, but possible.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Aaron Wolowiec

NOVEMBER 5, 2013

Recently, among a flurry of other emails (some important and some not) I received a communication inviting me to sponsor an upcoming event. Every couple of days I receive similarly ineffective communications that do not align with my company’s goals and objectives. That’s a lot to read and process. They’ll thank you for it.

Survey 100

Survey Communications Sample Conference 100

Associations Live

AUGUST 17, 2011

Intra-Office Communication Revisited: Could You Be Doing Things Better? A fun, new way to shake up internal communication is through the program Skype. Resources: Using Skype In Your Office Sample Skype Office Standards Can You Delete a Skype Account? Labels: communications , Social Media , Technology. communication. (13).

Communications 40

Communications Sample Social Media Video 40

Membership Marketing

JULY 12, 2013

One thing that disappoints me the most in the practice of membership marketing is the lack of testing that is conducted. In our 2013 Membership Marketing Benchmarking Report only 16% of responding associations said that they conducted A/B split testing (a control versus a test segment) as part of their membership marketing efforts.

Marketing 40

Marketing How To Sample Discount 40

Reid All About it

MAY 26, 2011

Here is a sample of some of my recent writing – blog posts for Avectra and SmartBlog Insights. I’ve been busy writing for other people and haven’t blogged much for myself, except for my Grabbing the Gusto blog, I’ve posted a few new recipes there. The Latest Buzz on Member Surveys. Response is poor. Read more at Avectra….

Sample 150

Sample California Survey Social Media 150

Membership Marketing

JANUARY 2, 2014

In this and several upcoming posts, I want to share three resolutions you may want to consider for your membership marketing program in the New Year. The basics of membership marketing are to create a plan, try new approaches, and track the results and your important membership data points.

Marketing 40

Marketing Sample Recruiting Recruitment 40