INBOUND Conference: A Sample Agenda for Customer Marketers


Speaker: Christopher Penn, Vice President, Marketing Technology, SHIFT Communications. Description: Texting, Tweeting, Emailing, Snapping, Slacking, Liking etc is quickly replacing verbal communications. Gary Vaynerchuk. Anna Kendrick. Alec Baldwin.

Sample 130

Associations and Social Media in 2014: An Interview with Amy Sample Ward of NTEN

Association Mavens

Amy Sample Ward is the thought-leading CEO of NTEN , where the nonprofit technology community meets. We discuss some truly fascinating aspects of the current state of social media and how associations are starting to move beyond Social Media 101 and tackle innovative and strategic approaches to these communication channels.

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If Events Could Talk: 10 Strategies for Fueling a Powerful Voice

Aaron Wolowiec

Has your association conducted a communication audit within the last three years? To ensure your members easily recognize an event at first glance, consider how colors, logos, fonts and overall design elements are used consistently across communication platforms. Channels – Determine how your association communicates. And don’t just think in terms of print communications – include all digital and social media platforms, as well.

Sample 179

Communication Plans for the 21st Century

Associations Live

Do you have a communications plan for your organization? What are the things you have to communicate to your members or customers? MSAE's Communications Networking Group discussed this topic at our October 16 meeting, here are the top takeaways and resources from the meeting: The anatomy of your communications plan is essential. Review your communications plan yearly, it will continually change. A communications plan helps keep a pulse on your members.

Sample Strategy and guidelines for Group/Affinity Services

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Sample Strategy and guidelines for Group/Affinity Services. Sample Strategy and guidelines for Group/Affinity. Communications. (2). Trade Association CEO Support.

10 Takeaways from ASAE’s Membership, Marketing & Communications Conference


Leverage All of Your Communications. One way to get your members to support marketing/sales efforts — provide sample social media posts for important staff/membership communication. Give Communications Choices. Market Communications Choices. — The post 10 Takeaways from ASAE’s Membership, Marketing & Communications Conference appeared first on slice-works blog

Associations Live: Cash Management & Reserves

Associations Live

Have a formal investment policy - Sample Investment Policy , Sample Investment Policy #2 Check on bank and credit card fees - where can you save? communication. (13). communications. (29). skip to main | skip to sidebar. Associations Live. Connecting MSAE members and a world of ideas! Monday, December 27, 2010. Cash Management & Reserves. Top Three Takeaways from the Financial Networking Group Meeting - 10.3.10

Help Wanted: Find Your Next Marketing and Communications Star

Associations Now

And in today’s evolving communications and marketing environment, it’s important to find someone who has the right skills to take your associations to the next level. I think the following five skills have become increasingly essential in association marketing and communications positions: Writing: Excellent writing skill remains paramount among the qualities sought in communications professionals and is, unfortunately, increasingly difficult to locate in candidates.

MarComm Makeovers

Thanks For Playing

Join me and Mitch Arnowitz ( Tuvel Communications ) at MGI (623 N. Mitch and I and a panel of experts (aka the Brown Bag attendees) will provide on-the-spot analysis and advice for the samples you bring to help improve your marketing and communciations efforts. Show off what's working at your organization, or get the input you need to take your marketing and communications efforts to the next level. presentations Marketing social media Mitch Arnowitz communication ASAE

Sample 207

Q&A: A Balanced Approach to Member Engagement

Association Adviser

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. How can you effectively target communications without good data? Use your observations about the type of professionals you see at meetings and events as a starting point for segmenting your membership and coming up with communications that speak to those segments.

Stop spamming your members

Aaron Wolowiec

Recently, among a flurry of other emails (some important and some not) I received a communication inviting me to sponsor an upcoming event. Every couple of days I receive similarly ineffective communications that do not align with my company’s goals and objectives. Following are just a sampling of ideas: Have a volunteer read and comment on major solicitation communications before they’re distributed.

Survey 172

Post-event fulfillment reports: Setting the stage for sponsor renewals

Aaron Wolowiec

All on-site exposure documented through photos, samples and reproductions; the number of people who received promotional items or were exposed to advertising; and a comparison of quantities, location and position delivered versus what was promised. Ensure all staff assignments onsite and post-event are clearly communicated. Post-event fulfillment reports consistently rank at the top of sponsor lists in terms of the most valuable services provided by conference hosts.

Report 140

Technology Toolkit for Start-up Nonprofits: Part One

Wild Apricot

Her “technology toolkit” and sample step-by-step plan are designed to help new nonprofit organizations get started with online marketing, outreach and fundraising — on a tight budget. Tags: Non-profit technology Fundraising nptech Marketing E-mail marketing Google Analytics Social networking Facebook Non-profit Communications Twitter social media LinkedIn

Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

On the bright side, media distrust can have an incredibly positive impact on the tenor of association communications. We reviewed just a sampling of the great work three Naylor association clients are doing on behalf of their industries. This is an excellent example of an association providing a simple communication that benefits the industry and its members. Jill is also responsible for Naylor’s communication gap analysis and survey services. Jill Andreu.

Technology Toolkit for Start-up Nonprofits: Part Two

Wild Apricot

Today, she suggests next steps and offers a sample step-by-step plan you can adapt to meet your own organization’s social media mission: Using your Technology Toolkit Now, of these 10 technology tools , the first three are.( Tags: Non-profit technology Fundraising nptech Marketing E-mail marketing Google Analytics Social networking Facebook Non-profit Communications Twitter social media LinkedIn

What sponsors want – and don’t want – from virtual conferences

Association Success

While publishing and education have been digitized, marketing and communications shifted to the Internet, and sponsor goods evolved from products into services, many sponsor packages still focus on age-old event logo placements and branded activities.

Sample 106

Meeting Promotion Ideas

Associations Live

Download samples here. Associations brainstorming communication communications conventions Events ideas Management marketing meetings Membership Miscellaneous planning MSAE''s Meeting Management & Education Networking Group met to discuss meeting promotions (i.e. discounts, scholarships, BOGO, etc.). Here are the top takeaways: Host a 5K to raise money for scholarships. Sole Motion is a company that can help you coordinate the event for a fee.

Productivity Hacks for Growth

Moery Company

I got this from our Communications Director, Kseniya Martin. Some sample words are: focus, motivate, sober, pray, health, action, lead, etc. It’s important to stay focused in a season of growth. One way to successfully do so is by staying productive.

Gamification: You Never Had So Much Fun Connecting With Members

Association Adviser

Members with the most codes can earn prizes, such as membership discounts or product samples. Features Marketing & Communications Technology CCA engagement gamification membership memory Hillary Levitz, Naylor, LLC. Gamification. You’ve heard the term multiple times by now, but do you really know what it means? What is gamification and how can you leverage it to benefit your association and members?

Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North

Association Adviser

We conversed with Angela Kisskeys, marketing & communications manager of the newly christened Associations North, about the motivation behind such a dramatic change for the association, the careful process they followed for rebranding themselves, and the fun association staff had revealing the new name to members and other interested professionals. A fun teaser tagline was developed, Fresh, New & True, to give all communications with our members glimpse into what is coming.

Know Your Members Through Better Surveys: A How-To Guide

Aaron Wolowiec

When you are 100 percent confident that your survey is ready to be sent out, you may want to test it on a small sample of potential respondents before sending to your full distribution list. For example, if you send your survey to 1,000 members (this is your sample size) and 100 members take the survey, than you can statistically project the results to your entire membership. This month’s guest blog post is by Kent Agramonte, a marketing supervisor at Naylor.

Survey 139

Reimbursing Members & Policies

Associations Live

Sample Expense Reimbursement Policy from the MN Attorney General's Office Receipts, Receipts, Receipts - Require Them! Policy Management Finance Miscellaneous governance communication boardsMSAE's Financial Networking Group met today to discuss reimbursement policies and procedures - what works, what doesn't and how we can be more efficient.

Six Ways to Intersect Publications and Education Events

Aaron Wolowiec

This month’s blog post is by Kim Howard, CAE, an award-winning publisher and president of Write Communications, LLC. Write Communications works with association leaders to create mission-aligned content for every channel for measurable results. Kim Howard, president of Write Communications, LLC. Leverage sample content/learning outcomes/ROI/testimonials in next year’s event marketing materials to make the promotion that much more compelling.

Game Plan 2014: Seeing Around the Corners

Association Adviser

Many associations lack member communication plans that are fully integrated. Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.” ” DuBois added that webinars and virtual events are also a great way for non-members to sample the great programs, content and speakers you have at your live events before committing to attend.

Tips for Preserving Your eLearning Programs

Blue Sky eLearn

Information about your team’s project management methods and tools being used – i.e. where to find project task lists or communication threads in Asana, Basecamp, Slack, etc. Sample eNewletters, email and social media campaigns, print collateral, member surveys, and anything else you have! A volunteer member once enthusiastically told me “I love a good binder!” ” I’ve taken that to heart over the years and have created many, many good binders.

Tips 185

Social Media

Associations Live

Here's a sample provided by one our members. Technology Social Media communicationSo this is some of what I learned at the several social media sessions that were held at the #MSAE fall conference. (If If you go to, search for #MSAE - you will see some conversation about the conference.) The # is called a hash tag. And, first and foremost, all organizations should have a social media strategy.

Where Did the Milk Go?!

Association Adviser

Some sample questions to ask: What do members like about your site’s design? For example, it’s easy to add commenting capabilities or polls through widgets in order to add more interactivity to your website and open up additional feedback loops (thus further encouraging association-to-member communication). Marketing & Communications Technology web analytics website optimization website redesignOr, Why You Should Optimize Your Website Before Redesigning It.

What’s in Your Community Manager Job Description?


Here’s a sample community manager job description for you. SAMPLE JOB DESCRIPTION: ONLINE COMMUNITY MANAGER. This includes working with the community platform vendor to address, resolve, and communicate any issues related to the features and functionality of the community; Provides technical support to members and staff; Manages and troubleshoots regular platform upgrades; Recommends and implements new community features as appropriate.

Sample 102

10 Ways to Learn with Higher Logic

Higher Logic

To start, here’s a sample of some of our favorite webinars: Webinar | Why Your Association Needs a Mentoring Program in 2020. Our team is closely monitoring the situation around COVID-19 and will communicate any changes in our event if they should need to be made. Here at Higher Logic, we’re passionate about lifelong learning and dedicated to providing resources to drive our customers’ to achieve their goals. Education is the foundation of success.

Association Brain Food Weekly: 8.21.20

Reid All About it

The report also includes a sample virtual event prospectus to give you additional ideas. Learn how to create and use a strategic communications plan for your speakers, sponsors, and attendees.

Associations Live: Logos, Graphics Standards and Style Guides - Oh.

Associations Live

Here are the top strategies for driving and maintaining brand integrity from the past (1/18/11) Communications Networking Group meeting: 1. For sample PDF versions of style guides, contact MSAE at Labels: communication , communications , marketing. communication. (13). communications. (29). skip to main | skip to sidebar. Associations Live. Connecting MSAE members and a world of ideas! Wednesday, January 19, 2011.

Associations Live: Animoto - Free Video Tool

Associations Live

Animoto was the featured discussion at MSAEs Communications Networking Group on September 14, 2010. Here is a sample video MSAE did for the 2010 Fall Leadership Conference, click here for video. Labels: communications , Technology , Video. communication. (13). communications. (29). skip to main | skip to sidebar. Associations Live. Connecting MSAE members and a world of ideas! Wednesday, November 24, 2010. Animoto - Free Video Tool.

Video 40

Daily Buzz: How to Jump Back Into Your Career After Parental Leave

Associations Now

Clear goals and communication can get you back in the professional groove. And don’t just communicate, but over-communicate, your aspirations with your employer, colleagues, and family. A recent post from MemberSuite offers ways to communicate with prospective attendees.

Good idea of the week: The Freshman 15


Sample go-go. Tags: community communications Just read an awesome article in the Washington Post with 15 tips for newcomers to DC. I'll let you read the full article, but here are the tips in a nutshell - anyone who knows DC will "get" these immediately - but if you don't know, how would you know? Stand to the right. Recognize that the Nats are a major league team. Don't dance at indie-rock shows. Maintain residency in your home state (if your new home is in the District).

Metro 50


SCD Group

Video is rapidly becoming a major communications tool. Here’s a sample of the responses to an ongoing video discussion among ASAE members: Looking for any and all feedback from associations utilizing video to reach potential and current members. SCD Group association executives association communications association videos ASAEYet, based on questions on the ASAE Collaborate, many associations are still struggling with what to do and how to do it.

Another AMSFest in the Books


Schedule a demo and communicate a list of features you want to see—features that align with your association’s critical business processes/functions. Below are a sample of dashboards that were discussed during the session. I have attended all of the AMSFest events and have been consistently impressed by the value provided to associations who are researching association management system (AMS) options. AMSFest 2019 was no exception, and DelCor was proud to contribute.

Association Brain Food Weekly: 4.4.16

Reid All About it

Presenter: Amy Sample Ward, CEO, NTEN – The Nonprofit Technology Network. Presenters: Carol Vernon, Principal, Communication Matters, Executive Coaching & Training. Sheri Singer, President, Singer Communications. No fooling. Get your learning on by attending a webinar this coming week. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Association Brain Food Weekly: 4.4.16

Reid All About it

Presenter: Amy Sample Ward, CEO, NTEN – The Nonprofit Technology Network. Presenters: Carol Vernon, Principal, Communication Matters, Executive Coaching & Training. Sheri Singer, President, Singer Communications. No fooling. Get your learning on by attending a webinar this coming week. If your organization offers professional development for the association community, please send me the link via email or Twitter.

SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

Higher Logic staff trained SNMMI staff to strategically use tools like member personas, sample messaging, compound targeting, marketing automation, and data tracking to communicate with lapsed members. With nuclear medicine and molecular imaging rapidly expanding, it’s critical that The Society of Nuclear Medicine and Molecular Imaging’s (SNMMI) members stay informed about the new therapies, devices, and drugs that are redefining the way patient care is managed.

Social Media Measurement Resources for Associations

Mizz Information

That''s great.but social media in the context of associations is broader than just marketing or PR--it’s part of almost every function of an association: communication, marketing, events, publications, membership, advocacy, continuing education, HR/recruiting, fundraising, etc. If you have other resources you find helpful, or links to other sample reports, please share in the comments. A few months ago I did a presentation about social media analytics for associations.