Remove Marketing Remove St. Louis Remove Strategy Remove Team
article thumbnail

Association Brain Food Weekly: 5.14.21

Reid All About it

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. More info/register.

St. Louis 341
article thumbnail

Association Brain Food Weekly: 5.7.21

Reid All About it

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SCD Group: Best of the Week: 3 key topics for Association CEOs.

SCD Group

by Anna Caraveli via Jamie Notter “As ‘strategy’ has blossomed, the competitiveness of Western companies has withered.” In the right hands, such technologies can provide unprecedented marketing and growth opportunities. Panera management on the move; Co-CEOs live in different cities, headquarters in a third (St.

article thumbnail

So You Think You Know Non-Dues Revenue

Association Adviser

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. Jill Andreu, Naylor Association Solutions. Tom Greve, EMS World.

Revenue 60
article thumbnail

SCD Group: Managing your content to enhance the value of your.

SCD Group

As you may recall from my earlier post (Become a Hero to Your Association Members: 5 Ways Content Management Can Add Value to your Association’s Members ), content marketing & management represent a growing strategy for association executives. Louis Society of Association Executives (SLSAE). Marketing dept.

Content 40
article thumbnail

Association Brain Food Weekly: 5.18.18

Reid All About it

explains how to develop, market and roll out a trial program. The choices of channels and tactics to market your events grows ever more varied and complex, with new options and techniques appearing all the time. Presenters: Myllisa Patterson, Director of Marketing, CrowdCompass by Cvent. Louis (Association Chat).

article thumbnail

SCD Group: Monitoring what is being said about your association.

SCD Group

While watching the Stanley Cup finals on Hockey Night in Canada a week ago, I saw a TV commercial about Molson’s Red Leaf cause marketing project. I was surprised when – just 13 minutes later – Tonia at Molson retweeted my tweet about the cause marketing project. Later in the week, I read a St. Newer Post.