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Association Brain Food: 4.12.24

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Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. by Tony Rossell, Marketing General Inc. Ready to veg a bit?

Revenue 256
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Protech Adds Chief Revenue Officer to Accelerate Growth and Boost Industry Partnerships

Protech

(Protech), a proven association management technology provider for associations and member-based organizations, hired John Bjorn as Chief Revenue Officer. A Microsoft Gold partner, Protech was founded in 1984 and is headquartered in Columbia, Maryland. For more information, visit www.protechassociates.com. .

Revenue 52
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Association Brain Food Weekly: 3.12.21

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I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Association technology and analytics. Innovation method.

Nashville 370
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Association Brain Food Weekly: 3.5.21

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This discussion will examine the intersectionality between the elements of change management, DEI principles, and online community management to design an equitable user experience. Hear about the strategies and tools modern associations are using to supercharge member engagement. More info/register. More info/register.

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Association Brain Food Weekly: 5.29.20

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It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

San Diego 259
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Association Brain Food Weekly: 2.25.22

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WBT Systems shares the story of the Texas Restaurant Association (TRA) whose compliance training programs delivered a 465% increase in revenue in the last six months of 2021. WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. Non-dues revenue.

Revenue 40
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Association Brain Food Weekly: 4.17.20

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Hint, it has a lot to do with their course design strategy. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. WBT Systems found out how they managed to pull that off so quickly.