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Association Brain Food: 4.5.24

Reid All About it

I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. Blue ocean strategy. More info/register (ASAE members only). Seems like a good place to start. Lessons from the podcast world.

Revenue 256
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Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. You have more engagement with your customers/members. Trying to build a community on social media isn’t easy.

Tips 136
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8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

A mobile event app provides a great opportunity to promote sponsors and boost the visibility of exhibitors, keeping your attendees informed and engaged every step of the way. Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Monitor social media feeds + hashtags.

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Association Brain Food Weekly: 3.12.21

Reid All About it

Lisa Boylan at Associations Now writes about the services, resources, and safe spaces provided by the Massachusetts Society of CPAs to help its members manage stress. EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. It seems worse now than ever. More info/register. Fri 3/12 at 12 p.m.

Nashville 370
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4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

If you can offer targeted advertising capabilities to advertisers, displaying certain ads based on members’ data , they’ll love it. Think of how social media networks allow advertisers to choose who they’d like to show their ad to based on demographics, interests, engagement. Promote, promote, promote.

Revenue 191
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3 Topics for Medical Society Execs to Watch

Forj

Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, Member Engagement Strategies, and Professional Development. Member Engagement Strategies. There is no “one size fits” all approach to membership marketing. AAMSE Sessions on the Topic.

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Association Brain Food: 5.6.22

Reid All About it

The report covers a wide range of topics and includes participant comments on new initiatives, diversity practices (and impact), overcoming challenges, member advisory groups, lessons learned, and more. Data strategy. It continues to see record levels of engagement and its revenue is up by 34%. Member Engagement Specialist.